ALLISON CERRA brings a practical approach to demystifying the confluence of significant technology trendsincluding mobility, cloud, big data, security, and collaborationand signaling where these forces could lead cultures in the future. In 2015, Cerra joined the cybersecurity industry, where she marries her calling for marketing with a cause of educating unwitting participants in a virtual battle that is underestimated, if not ignored, by far too many.