The CW Comes of Age

Essays on Programming, Branding and Evolution

Ashley Lynn Carlson, Lisa K. Perdigao

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Paperback

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English

McFarland & Co Inc
30 July 2022

Television; Radio & television industry

Often overlooked in the history of broadcast television, The CW became a top-rated cable network in primetime during the mid-2000s, at a moment when many critics predicted the death of the medium. Launched as a joint venture and successor to The WB and UPN, The CW focused programming on an 18 to 34-year-old, predominantly female audience and soon won over viewers with shows like Gossip Girl, Jane the Virgin and the DC Arrowverse franchise. Nimbly adapting to the streaming services era, the network has strengthened new series development and its innovative distribution system. This collection of new essays examines The CW's business model, marketing strategies and most popular series.

Edited by: Ashley Lynn Carlson, Lisa K. Perdigao
Imprint: McFarland & Co Inc
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm,
Weight: 151g
ISBN: 9781476682112
ISBN 10: 1476682119
Pages: 277
Publication Date: 30 July 2022
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Ashley Lynn Carlson is an associate professor of English at the University of Montana Western in Dillon, Montana. She has published essays on a variety of topics ranging from nineteenth-century literature to contemporary popular culture. Lisa K. Perdigao is a professor of English at Florida Institute of Technology in Melbourne, Florida. Her publications are in the areas of contemporary fiction, television, film, and comics.