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The Culture Map

Decoding How People Think, Lead, and Get Things Done Across Cultures

Erin Meyer

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PUBLISH AMERICA
01 April 2016
Cultural studies; Social, group or collective psychology; Occupational & industrial psychology; Economics & Business; Advice on careers & achieving success
Whether you work in a home office or abroad, business success in our ever more globalized and virtual world requires the skills to navigate through cultural differences and decode cultures foreign to your own. Renowned expert Erin Meyer is your guide through this subtle, sometimes treacherous terrain where people from starkly different backgrounds are expected to work harmoniously together.

When you have Americans who precede anything negative with three nice comments; French, Dutch, Israelis, and Germans who get straight to the point (“your presentation was simply awful”); Latin Americans and Asians who are steeped in hierarchy; Scandinavians who think the best boss is just one of the crowd - the result can be, well, sometimes interesting, even funny, but often disastrous.

Even with English as a global language, it’s easy to fall into cultural traps that endanger careers and sink deals when, say, a Brazilian manager tries to fathom how his Chinese suppliers really get things done, or an American team leader tries to get a handle on the intra-team dynamics between his Russian and Indian team members.

In The Culture Map, Erin Meyer provides a field-tested model for decoding how cultural differences impact international business. She combines a smart analytical framework with practical, actionable advice for succeeding in a global world.
By:   Erin Meyer
Imprint:   PUBLISH AMERICA
Country of Publication:   United States
Edition:   First Trade Paper Edition
Dimensions:   Height: 210mm,  Width: 136mm,  Spine: 22mm
Weight:   244g
ISBN:   9781610392761
ISBN 10:   1610392760
Pages:   288
Publication Date:   01 April 2016
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Erin Meyer is a professor at INSEAD, one of the world's leading international business schools. Her work focuses on how the world's most successful global leaders navigate the complexities of cultural differences in a multicultural environment. Living and working in Africa, Europe, and the United States prompted Meyer's study of the communication patterns and business systems of different parts of the world. Her framework allows international executives to pinpoint their leadership preferences, and compare their methods to the management styles of other cultures. Her work has appeared in Harvard Business Review, Singapore Business Times, and Forbes.com. In 2013 Erin was selected by the Thinkers50 Radar list as one of the world's up-and-coming business thinkers. Follow her on Twitter: @ErinMeyerINSEAD

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