The Cult of Youth

Anti-Ageing in Modern Britain

James F. Stark (University of Leeds)

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Hardback

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English

Cambridge University Press
19 March 2020

Social & cultural history; Medical profession; History of medicine

In this major new study, James F. Stark provides the first historical account of the most dominant ideas, practices, and material cultures associated with anti-ageing and rejuvenation in modern Britain. With a focus on the interwar period, his study uncovers the role of the commercial world in influencing attitudes towards ageing and youth. Stark argues that the technologies of anti-ageing, their commercialisation and their consumption made rejuvenation a possible and desirable aim in a period of socio-political instability, mechanised conflict and extending lifespans. Ultimately, Stark offers an innovative historical account, which draws together bodies, gender, science, medicine, advertising, and ageing, and shows how the quest for youth was transformed by social anxieties about an ageing population and economic crisis.

By: James F. Stark (University of Leeds)
Imprint: Cambridge University Press
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 159mm, Spine: 18mm
Weight: 490g
ISBN: 9781108484152
ISBN 10: 1108484158
Pages: 262
Publication Date: 19 March 2020
Audience: Professional and scholarly , Undergraduate
Format: Hardback
Publisher's Status: Active

James F. Stark is a historian of modern medicine and science and is Professor of Medical Humanities at the University of Leeds.

Reviews for The Cult of Youth: Anti-Ageing in Modern Britain

'Most of us fear growing old. Many of us have used a variety of techniques to retain at least the appearance - if not quite the essence - of youth: cosmetics; surgery; hormones; diet; and exercise. As James F. Stark argues in this splendid study of the 'cult of youth' in Britain, the roots of our obsessions with youthfulness lie in the dark years of the interwar period. Mobilising a rich array of sources, Stark neatly displays the meanings and experiences of age and youth, the medical and commercial contexts in which anti-ageing remedies became popular, and the ways in which cults of youth were shaped by a complex constellation of social, political, and economic circumstances in the early twentieth century.' Mark Jackson, University of Exeter 'A compelling account of how aspiration to lasting youthfulness became embedded in British interwar culture. Technological and medical advance, expanding consumerism, marketing and mass media combined with insecurities due to war and economic depression to create lasting hopes that peak human fitness, female beauty and male sexuality could be extended into later life.' Pat Thane, Visiting Professor, Department of History, Birkbeck College, London