The Cult of Creativity

"""In Franklin’s account, creativity, the concept, popped up after the Second World War in two contexts. One was the field of psychology. Since the nineteenth century, when experimental psychology (meaning studies done with research subjects and typically in laboratory settings, rather than from an armchair) had its start, psychologists have been much given to measuring mental attributes. . . . The pages Franklin devotes to the contemporary creativity landscape are the freshest and most fun in the book."" -- Louis Menand * New Yorker * ""As historian Franklin notes in his forthcoming book The Cult of Creativity, the concept [of creativity] gained much of its cultural currency in the mid-20th century, when executives and other leaders tried to stimulate creativity in hopes of churning out better ad spreads and new technologies. With these titans’ encouragement, Americans began to see creativity as a virtuous end in itself, buying into the promise that expanding our creative abilities could fulfill us individually and secure our collective future."" * Boston Globe * ""Where did the concept of creativity come from? And why is it valued so highly? One answer is posited by Franklin’s provocative new book. . . . Franklin cogently argues that creativity became a buzzword because it was a way to retool white-collar workers for a service economy—one that rewarded branding, research and development instead of Fordian manufacturing. . . . His book is an antidote for anyone who has sat, pen in hand, struggling to locate their ""divine muse.'"" * The Economist * ""What Franklin leaves us with is a thought-provoking reevaluation of a celebrated societal value marbled with contradictions. All told, The Cult of Creativity is lucid, fresh and illuminating. If you need more adjectives than that, you’ll have to brainstorm them yourself."" * NewCity * ""Franklin’s well-researched book on the young history of the word 'creativity' has simultaneously turned out to be a chronicle of the morals and values ruling post-war America – and implicitly many other Western countries. Its pleasant style and the many well-chosen quotations from the creativity literature, helped by the mildly critical tone, make for insightful and entertaining reading.""  * Leonardo * ""As the subtitle of Franklin’s book suggests, the highly valued quality we call 'creativity'—so ubiquitous today as to seem universal and timeless—is actually quite new. Franklin tells a story of psychologists, scholars, business management 'gurus,' ad men, education policymakers, artists, and engineers who together reified creativity as immanently versatile, a trait both inherent to the individual and developable at scale. . . . It turns out the taken-for-granted virtue of creativity is yet another dubious invention of midcentury cold war and a product of academia’s collusion with industry."" * Public Books * “The Cult of Creativity is a beautifully written and well-documented account of how creativity gained the societal value it has today. Franklin reveals the powerful social construction at work behind the meaning of creativity and reminds us that such ideas have historical roots, as well as a more sinister side that should concern us all. Through engaging storylines, he builds a complex picture that is captivating to discover, piece by piece.” -- Vlad Glaveanu, author of Wonder: The Extraordinary Power of an Ordinary Experience “Celebrated and sought-after, ‘creativity’ is often presented as the magic yet ineffable elixir for fame and fortune by today’s artists, technologists, and business leaders. And yet—until Samuel Franklin’s marvelous new book—it has been little studied as a historical phenomenon. The Cult of Creativity examines how, after World War II, a fascinating ensemble of psychologists, advertising executives, and other assorted gurus attempted to explain and quantify human ingenuity. The result is an insightful and delightful exploration into how we think about technology, capitalism, and consumerism.” -- W. Patrick McCray, author of Making Art Work: How Cold War Engineers and Artists Forged a New Creative Culture “The Cult of Creativity presents an exceptionally lucid look at the various ideas, doctrines, and programs behind the concept of creativity. Through keen analysis, Franklin brings together scholarship from a range of sources to frame this powerful social and cultural critique.”   -- Howard Brick, author of Transcending Capitalism: Visions of a New Society in Modern American Thought"