Just about every book on creativity is bullshit. Filled with lofty theoretics and complexity about why you should be creative, they lack sound, practical tools about how to become more creative. That’s where this book comes in. The Creator Mindset is designed to bring you simple, sound, and practical tools to awaken your creativity at work—even if you don’t think you are creative. Not fluff or theories. No bullshit or fillers. Bashan draws on a lifetime of success in business to give you real actionable tools that you can use to become more creative. And each chapter brims with businesslike action items on how to make creativity happen at work. Written in plain language with real-world examples, chapters include:
Creativity for non-creative people Training your mind to think in a creative way When nothing else works—creativity will The virtues of listening—and the value of making mistakes
Meant to be used as a manual which you can draw upon at the office, business, or in your career, The Creator Mindset is all about teaching you how to awaken your long lost creativity in order to see the world as it can be, not as it is.
By:
Nir Bashan
Imprint: McGraw-Hill Education
Country of Publication: United States
Weight: 456g
ISBN: 9781260460018
ISBN 10: 1260460010
Pages: 240
Publication Date: 27 July 2020
Audience:
College/higher education
,
Primary
Format: Hardback
Publisher's Status: Active
Introduction: Logic Alone Is Not Enough PART I WHAT IS THE CREATOR MINDSET? 1 Creativity for Noncreative People 2 Business Leadership Through an Unorthodox Channel: Creativity 3 Training Your Mind to Think in a Creative Way 4 The Trinity of Creativity P A R T I I WHY THE CREATOR MINDSET AND WHY NOW? 5 The Brain and Heart on a Collision Course of Prosperity 6 When Nothing Else Works, Creativity Will 7 A World That Can Be, Not a World That Is PART III USING THE CREATOR MINDSET 8 Creativity’s Unlikely Personality Traits 9 On the Virtues of Listening 10 The Importance of the Little Victory 11 The Value of Making Mistakes 12 Art and the Ego 13 Character Counts 14 The Four Ps You Need for Growth PART IV SUSTAINING YOUR CREATOR MINDSET 15 The Disease of Self-Doubt 16 Comfort, Computers, and the Multitasking Myth 17 How to Champion the Good Idea 18 The Creator Mindset Guide to Crisis 19 The Complacency Conundrum 20 Starting Anew A Closing Note from the Author Acknowledgments Notes Index
Nir Bashan is a Clio Award-winning and Emmy-nominated entrepreneur who has worked in advertising and entertainment. Now, he teaches top leaders how to harness the power of creativity to innovate and grow sustainable businesses. Nir has taught in graduate and undergraduate programs and holds workshops and presentations all over the world at companies like AT&T, Microsoft, NFL Network and jetBlue teaching non-creative people how to think creatively.
