John Howkins is Deputy Chairman of the British Screen Advisory Council and has worked as a consultant for Time Warner, ABC, IBM and many other companies and institutions. His previous publications include UNDERSTANDING TELEVISION, MASS COMMUNICATIONS IN CHINA and NEW TECHNOLOGIES, NEW POLICIES.
A point of reference for those seeking to merge creativity with business acumen * World Intellectual Property Organization * A valuable introduction to its brave new world * Sunday Times * The first really practical guide for people working in the creative industries * Director Magazine * John Howkins picks his way through the many facets of creativity, unearthing surprising facts * Economist *