The Consumer Interest (RLE Consumer Behaviour): Dimensions and Policy Implications

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J. D. Forbes

The Consumer Interest (RLE Consumer Behaviour)

Dimensions and Policy Implications

J. D. Forbes

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English

Routledge
26 November 2014

Occupational & industrial psychology; Sales & marketing; Market research

Series: Routledge Library Editions: Consumer Behaviour

This book, based on extensive original research, traces the development of the consumer interest . It examines the impact the consumer interest has in various spheres and considers the reonses of these spheres. It points out the ways in which consumer interests are represented in different countries, particularly the significant difference between North America and Europe.

By: J. D. Forbes
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 216mm, Width: 138mm, Spine: 23mm
Weight: 521g
ISBN: 9781138838192
ISBN 10: 1138838195
Series: Routledge Library Editions: Consumer Behaviour
Pages: 350
Publication Date: 26 November 2014
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Active

1. Defining the Consumer Interest 2. Consumerism and Consumerists 3. Business and Consumerism 4. Exchange and the Consumer Interest 5. Industrial Organization 6. Consumers and the Law 7. Consumers and the Political Process 8. A Consumer Policy Framework 9. Perspectives and Prospects.

J.D. Forbes, Faculty of Commerce and Business Administration, University of British Columbia, Vancouver, Canada.