The Connector's Compass

Name: The Connector's Compass
Price: 52.39 AUD
Availability: OutOfStock
ISBN: 9798993672229

Navigate Your Way to Meaningful Relationships

Joe Koufman

$61.95 $52.39

Hardback

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English

Ripples Media LLC
13 January 2026

Business communication & presentation; Assertiveness, motivation & self-esteem

Networking isn't the secret to success. Connection is.

Most professionals dread networking; the awkward small talk, the business card exchanges, the transactional feeling. But what if the whole approach is wrong?

Joe Koufman has built his career on genuine connection. As the founder of Setup, he has facilitated over 1,300 successful introductions by focusing on curiosity, vulnerability, and authenticity rather than transactional networking tactics.

The Connector's Compass reveals how anyone can become a skilled connector (even introverts who dread networking events). Through personal stories and insights from marketing leaders, you'll learn to:

Ask questions that spark meaningful conversations Build trust through authenticity Make introductions that create lasting value Maintain relationships that compound over decades

Stop collecting contacts. Start building relationships that open doors, provide support, and transform your career and life. Relationships that actually matter.

By: Joe Koufman
Imprint: Ripples Media LLC
Dimensions: Height: 203mm, Width: 127mm, Spine: 10mm
Weight: 277g
ISBN: 9798993672229
Pages: 152
Publication Date: 13 January 2026
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Joe Koufman has built his career on a simple premise: meaningful connections unlock opportunity.As founder and CEO of Setup, Joe has spent over a decade perfecting the art of professional matchmaking, facilitating more than 1,200 successful introductions between Fortune 500 brands-including Coca-Cola, Brooks Running, Great Clips, and NCR-and innovative marketing agencies. What began as a passion for connecting people has evolved into a thriving business that generates millions in value for clients while proving that authentic relationships drive professional success.Before founding Setup in 2014, Joe served as SVP of Marketing & Business Development at Engauge, where he helped grow the agency to over $40 million in annual revenue before its acquisition by Publicis Groupe in 2013. He also led strategic accounts at KnowledgeStorm (acquired by TechTarget in 2007). Beyond business, Joe champions Atlanta's creative community. He hosted a weekly music show at GumboShow.com for years and is learning to play a century-old trumpet inherited from his grandmother. He serves on boards for AMA Atlanta, Fuse (formerly AIMA), and the University of Georgia's Terry Cge of Business, and volunteers with Everybody Wins! Atlanta.A Wake Forest University graduate in Speech Communication and Politics, Joe lives in Atlanta and spends weekends exploring concerts, galleries, and the outdoors with his twins, Joss and Radley. The Connector's Compass is his first book.

Reviews for The Connector's Compass: Navigate Your Way to Meaningful Relationships

""How can we connect and achieve our mutual goals? Joe knows! The Connector's Compass is the playbook for anyone who hates 'networking' but knows relationships drive everything-practical, human, and immediately usable."" -Jennifer Dorian, President and CEO of WABE ""We live a world where organic social connections have atrophied so much that universities have had to establish social engagement centers for their students to learn how to introduce themselves and make small talk. Joe Koufman, in contrast, was born with an innate curiosity about others and built his career diving head-first into the art of connecting. His new book is a simple 'how to' manual for building a thriving human ecosystem."" -Stacey Tank, CEO of Bespoke Beauty Brands