The Cold Start Problem

Using Network Effects to Scale Your Product

Andrew Chen

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Hardback

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English

Random House Business Books
15 December 2021

Business strategy; Business innovation; Entrepreneurship; Network programming

A guide to scaling your business from one of Silicon Valley's most-esteemed investors.

'A true Silicon Valley insider.' Wired

Why do some products take off? And what can we learn from them?

The hardest part of launching a product is getting started. When you have just an idea and a handful of customers, growth can feel impossible. This is the cold start problem.

Andrew Chen has a solution. As a partner at the pre-eminent VC firm Andreesen Horowitz, he has invested in some of the world's fastest-growing companies. Along the way, he's become one of the most renowned bloggers in tech - hailed by Wired as a 'true Silicon Valley insider'.

Now, Chen reveals how any organisation can surmount the cold start problem. His solution lies in the network effect- the way a service improves as more people sign up. It means that today's leading products - from Wikipedia to to WhatsApp - get more powerful with every additional user.

Drawing on interviews with the founders of LinkedIn, Zoom, Uber, Dropbox, Tinder, Airbnb and more, Chen unpicks how to start and scale these network effects. He reveals how to build an 'atomic network' that is just big enough to sustain itself. He uncovers how to spot the tipping point after which growth takes care of itself. And he explores why some big companies manage to sustain viral network effects for years (while others quickly stop growing).

The result is a one-stop guide to scaling a product, road-tested at some of the world's most valuable companies.

By: Andrew Chen
Imprint: Random House Business Books
Country of Publication: United Kingdom
Dimensions: Height: 240mm, Width: 162mm, Spine: 36mm
Weight: 615g
ISBN: 9781847942777
ISBN 10: 1847942776
Pages: 400
Publication Date: 15 December 2021
Audience: General/trade , Professional and scholarly , College/higher education , ELT Advanced , Undergraduate
Format: Hardback
Publisher's Status: Active

Andrew Chen is best known for his newsletter on tech and business, whose 200,000 followers include many of the most notable founders in Silicon Valley. He is currently a general partner at Andreessen Horowitz, the startup investor behind Twitter, Airbnb, Github, Lyft, Reddit and Skype. He was formerly head of rider growth at Uber, where he oversaw an increase from 15 million to 100 million active users of the platform.