The changing face of VR: Pushing the boundaries of experience across multiple industries

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Jordan Frith Michael Saker

The changing face of VR

Pushing the boundaries of experience across multiple industries

Jordan Frith, Michael Saker, David P Parisi

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English

Vernon Press
25 November 2022

Communication studies; Sociology; Photo & image editing

Series: Sociology

VR occupies an interesting place in the media ecosystem. On the one hand, it is an emerging, 'cutting-edge' technology backed by billions of USD by major corporations. On the other hand, VR is older than the World Wide Web and older than social networking sites. After many years of hype and unfulfilled potential, VR is now finally on the precipice of widespread adoption and has begun to be used in novel ways throughout various industries. This edited collection brings together a diverse group of authors to analyse the current state of VR, while recognizing that these many different use-cases will likely become even more important with the increased investment in the technology.

To examine the current state of VR across multiple sites and industries, we compiled a group of practitioners and academics to both examine VR practices and theorize new uses of VR. The book also focuses on an inclusive analysis and includes authors from South America, North America, Europe, Australia, and Asia, and the topics range from analyses of VR use in live events to the ethics of nature-based VR apps to the social practices involved in using public VR at museum exhibits. As we argue in the introduction, this book is one of the first to bring together authors from different backgrounds and disciplines to chart just how widely VR has already spread. And maybe most importantly, the topics covered in this book will only become more relevant as VR continues to grow, especially in the wake of the growth of the supposed Metaverse.

Preface by: David P Parisi
Edited by: Jordan Frith, Michael Saker
Imprint: Vernon Press
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm, Spine: 11mm
Weight: 268g
ISBN: 9781648895593
ISBN 10: 164889559X
Series: Sociology
Pages: 196
Publication Date: 25 November 2022
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Dr. Jordan Frith is the Pearce Professor of Professional Communication at Clemson University. His primary research focuses on mobile media and infrastructure. He is the author of 3 books and more than 30 peer-reviewed journal articles in a variety of disciplines. His third book - 'A Billion Little Pieces: RFID and Infrastructures of Identification' - was published by MIT Press.

Reviews for The changing face of VR: Pushing the boundaries of experience across multiple industries

Virtual reality is all about experiences--the experience of immersion, the experience of difference, the experience of the new, and the experience of experiencing. Jordan Frith and Michael Saker have curated an expansive set of use-cases through a multidisciplinary examination of VR experiences across industries. From journalism to narrative design to climate systems modeling to theatrical performance, the contributors of this collection have dived into various aspects of experiencing the virtual and critiqued what those experiences mean for our social, ethical, and environmental realities. Of note is the communal and empathic treatment of VR applications in these discussions. Readers can expect critical reviews of the VR experience for social justice, care ethics framework, and humanistic values. These reviews are eye-opening and crucial for the development of VR at a time when the virtual and the real are becoming insatiably indistinguishable. Prof. Jason Tham Technical Communication and Rhetoric, Department of English Texas Tech University