The Champion's Creed

Transform Your Culture Through the Power of Belief

Ben Utecht, Tony Dungy

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Hardback

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English

John Wiley & Sons Inc
08 May 2025

Advice on careers & achieving success; Assertiveness, motivation & self-esteem; Sports training & coaching; American football

Visionary strategies from former NFL star to infuse your company's Culture with purpose and direction

In The Champion's Creed, NFL star and Chief Culture Officer Ben Utecht unveils the blueprint for forging unbeatable teams in any arena. Central to Utecht's methodology is the creation of a “Culture Creed”—a dynamic manifesto that transcends typical mission statements. This powerful tool becomes the compass guiding every decision, action, and interaction within an organization. Readers will learn how to craft and implement their own Culture Creed, infusing their company's Culture with purpose and direction. Drawing from his unique journey from Super Bowl victor to leading corporate strategist, Utecht melds gridiron wisdom with executive acumen, presenting a transformative approach to culture, leadership, and team building that promises to show readers how to:

Synchronize fundamental beliefs with business objectives Nurture an atmosphere that naturally boosts productivity Master the “Four L's” of exemplary guidance: Listening, Learning, Language, and Love Develop a potent “Ethos Declaration” to steer every facet of operations

Whether you're helming a startup or steering a Fortune 500 behemoth, The Champion's Creed not only provides an essential resource for visionaries aiming to leave an indelible mark on their industry but also gives us the secrets to building a legacy of success, inspiring peak performance, and creating an organizational culture that stands the test of time.

By: Ben Utecht
Foreword by: Tony Dungy
Imprint: John Wiley & Sons Inc
Country of Publication: United States
Dimensions: Height: 218mm, Width: 145mm, Spine: 20mm
Weight: 318g
ISBN: 9781394331239
ISBN 10: 1394331231
Pages: 160
Publication Date: 08 May 2025
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

BEN UTECHT is a renowned corporate leadership and culture expert. He’s the Chief Culture Officer for True North Private Equity and a former Super Bowl Champion. He is a recipient of the Uncommon Leader Award from NFL Hall of Fame coach Tony Dungy. His philosophy centers on intentional culture design, empowering companies to create and implement strategies that drive bottom-line improvement while developing individuals.