You are one decision away from the life you keep imagining - yet postponing.
If you've ever felt called to build something meaningful but found yourself trapped in fear, doubt, or endless preparation, this book was written for you. The Business You Haven't Started Yet is a bold, honest, and transformational guide for every dreamer who knows they were meant for more but has not yet taken the first step.
In this groundbreaking work, Dr (Mrs) Doris C. Njoku (PhD) brings her rare blend of psychological insight, business intelligence, global perspective, and human empathy to dismantle the mental barriers that stop people from beginning. She exposes the hidden fears behind procrastination, the emotional roots of delay, and the quiet lies the mind tells to keep you ""safe"" - and stuck.
Through powerful stories, practical frameworks, and deeply clarifying exercises, you will learn how to:
Break free from fear, hesitation, and overthinking Turn ideas into simple, actionable, profitable steps Build confidently even when resources feel limited Understand customers in a noisy world and rise above the crowd Start small, grow steadily, and scale sustainably Lead people, build systems, and structure your business for success Think globally, act intentionally, and expand beyond borders Strengthen your identity, resilience, and purpose as you build
This is not a book about business alone - it is a book about becoming the version of yourself that your future requires. It is your permission to begin. Your invitation to grow. Your roadmap to something bigger, bolder, and more meaningful than anything you've started before.
You don't need perfection. You need the courage to begin. And that courage starts here.
