PERHAPS A GIFT VOUCHER FOR MUM?: MOTHER'S DAY

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English
Routledge
30 June 2020
The study of the business of opera has taken on new importance in the present harsh economic climate for the arts. This book presents research that sheds new light on a range of aspects concerning marketing, audience development, promotion, arts administration and economic issues that beset professionals working in the opera world. The editors' aim has been to assemble a coherent collection of essays that engage with a single theme (business), but differ in topic and critical perspective. The collection is distinguished by its concern with the business of opera here and now in a globalized market. This includes newly commissioned operas, sponsorship, state funding, and production and marketing of historic operas in the twenty-first century.

Edited by:   ,
Imprint:   Routledge
Country of Publication:   United Kingdom
Dimensions:   Height: 234mm,  Width: 156mm, 
Weight:   453g
ISBN:   9780367597122
ISBN 10:   0367597128
Series:   Ashgate Interdisciplinary Studies in Opera
Pages:   240
Publication Date:  
Audience:   College/higher education ,  General/trade ,  Primary ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Anastasia Belina-Johnson is Deputy Head of Undergraduate Programmes at the Royal College of Music, London, the author of Die tägliche Mühe ein Mensch zu sein (2013) and A Musician Divided: André Tchaikowsky in his own Words (2013), and co-editor of Wagner in Russia, Poland and the Czech Lands: Musical, Literary, and Cultural Perspectives (2013). She is currently researching the performance and reception of Silver Age operetta in Poland between 1906 and 1939. Derek B. Scott is Professor of Critical Musicology at the University of Leeds, UK. His books include: From the Erotic to the Demonic (2003), Sounds of the Metropolis (2008), and Musical Style and Social Meaning (2010). Among his edited books is The Ashgate Research Companion to Popular Musicology (2009).

Reviews for The Business of Opera

This book helps sharpen the focus of music historians, spectators-consumers of music, and the multiple actors involved in the business of opera. By taking us behind the scenes, it reminds us that opera certainly lives on the talent of its creators and performers, but survives, also, on money from those who finance it. It is one of the merits of the book to provide concrete and emblematic evidence. Mélanie Traversier, Transposition: Musique et Sciences Sociales


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