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The Business of iOS App Development: For iPhone, iPad and iPod touch by Dave Wooldridge at Abbey's Bookshop,
The Business of iOS App Development: For iPhone, iPad and iPod touch
— —
Dave Wooldridge Taylor Pierce

The Business of iOS App Development

For iPhone, iPad and iPod touch

Dave Wooldridge,  Taylor Pierce

$94.95   $81.12

Paperback

Not in-store but you can order this
How long will it take?
English
APress
25 October 2014
Macintosh programming
Updated and expanded for the new Apple iOS8, The Business of iOS App Development, Third Edition shows you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.

This book is written by experienced developers with business backgrounds, taking you step-by-step through cost-effective marketing techniques that have proven successful for professional iOS app creators—perfect for independent developers on shoestring budgets. No prior business knowledge is required.

The phenomenal success of the iPhone, iPad and the iPod touch have ushered in a ""gold rush"" for developers, but with well over a million apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a lot of organization and some strategic planning. This is the book you wish you had read before you launched your first app!
By:   ,
Imprint:   APress
Country of Publication:   Germany
Edition:   3rd ed.
Dimensions:   Height: 254mm,  Width: 178mm,  Spine: 23mm
Weight:   8.146kg
ISBN:   9781430262381
ISBN 10:   1430262389
Pages:   440
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

As the founder of Electric Butterfly, strongDave Wooldridge/strong has been developing award-winning web sites and software for 15 years. When he's not creating Mac and iPhone apps, he can be found writing. Dave is the author of emThe Business of iPhone App Development: Making and Marketing Apps that Succeed/em and has written numerous articles for leading tech publications, including a monthly software marketing column for emMacTech Magazine/em. Follow Dave on Twitter @ebutterfly.

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