The Business of Fashion: Designing, Manufacturing, and Marketing

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Leslie Davis Burns (Responsible Global Fashion LLC Us) Kathy K Mullet (Oregon State University USA)

The Business of Fashion

Designing, Manufacturing, and Marketing

Leslie Davis Burns (Responsible Global Fashion LLC Us), Kathy K Mullet (Oregon State University USA)

$170

Paperback

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English

Fairchild Books
19 March 2020

Fashion & textiles: design; Textile design & theory; Manufacturing industries

Learn how fashions lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain - from textiles to fashion brand production to retailing - as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice.

By: Leslie Davis Burns (Responsible Global Fashion LLC Us), Kathy K Mullet (Oregon State University USA)
Imprint: Fairchild Books
Edition: 6th ed.
Dimensions: Height: 277mm, Width: 213mm, Spine: 20mm
Weight: 816g
ISBN: 9781501349126
ISBN 10: 1501349120
Pages: 304
Publication Date: 19 March 2020
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Leslie Davis Burns is President, Responsible Global Fashion LLC and Professor Emerita, College of Business, Oregon State University, US. Kathy K. Mullet is Associate Professor, College of Business, Oregon State University, US.