No other book compares...
This is the book students reference during their four years at university. - Tara Konya, Southern New Hampshire University, USA
Learn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain - from textiles to fashion brand production - as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice.
New to this Edition
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Content addresses knowledge and skill guidelines in the Association to Advance Collegiate Schools of Business (AACSB) and Textile and Apparel Program Accreditation Commission (TAPAC) accreditation standards
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Expanded discussions of sustainability, corporate social responsibility, and technology across the supply chains for fashion products
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Updated and expanded industry examples and case studies, emphasizing fashion brand companies from around the world
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A new Careers Glossary listing job titles and descriptions found throughout the fashion industry
The Business of Fashion STUDIO
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Extended Table of Contents Preface and Acknowledgments Part 1: The Global Fashion Supply/Value Chain Chapter 1: The Global Fashion Industry Chapter 2: Mission, Objectives, and Competitive Strategies of Fashion Businesses Chapter 3: Sustainable Supply Chains in the Fashion Industry Chapter 4: Sourcing Decisions Across the Fashion Supply Chain Part 2: Business Law and Fashion Chapter 5: Business Entities in the Fashion Industry Chapter 6: Legal Aspects of Fashion Businesses Part 3: Marketing, Color, and Fashion Research Chapter 7: Marketing Research in Fashion Chapter 8: Color, Material, and Fashion Trend Forecasting Part 4: Designing and Manufacturing Fashion Products Chapter 9: Designing Fashion Products Chapter 10: Preproduction Processes Chapter 11: Manufacturing Fashion Products Part 5: Marketing and Retailing Fashion Products Chapter 12: Marketing Fashion Brands Chapter 13: Fashion Distribution and Retailing Glossary Career Glossary Index
Leslie Davis Burns is President, Responsible Global Fashion LLC and Professor Emerita, College of Business, Oregon State University, US. Kathy K. Mullet is Associate Professor, College of Business, Oregon State University, US.
Reviews for The Business of Fashion: Designing, Manufacturing, and Marketing - Bundle Book + Studio Access Card
No other book compares when introducing students to fashion retailing. This is the book students reference during their four years at university. It also works as an introduction to the other classes they will take in their major or minor, all while helping students learn about cross-functional teams in fashion retail. -- Tara Konya, Southern New Hampshire University, USA
