The Business of Design

Balancing Creativity and Profitability

Keith Granet

$79.95

Hardback

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English

Princeton Architectural Press
22 July 2021

Graphic design; Economics & Business

The Business of Design debunks the myth that business sense and

creative talent are mutually exclusive, showing design professionals

that they can pursue their passion and turn a profit. For nearly thirty

years, consultant Keith Granet has helped designers create successful

businesses, from branding to billing and everything in-between.

Unlike other business books, The Business of Design

is written and illustrated to speak to a visually thinking audience.

The book covers all aspects of running a successful design business,

including human resources, client management, product development,

marketing, and licensing. This timely update on the 10th anniversary of

the first edition includes new content on social media, working from

home, and understanding and working with different generations,

essential tools in today's ultracompetitive marketplace.

By: Keith Granet
Imprint: Princeton Architectural Press
Country of Publication: United States
Dimensions: Height: 260mm, Width: 210mm, Spine: 22mm
Weight: 970g
ISBN: 9781616899981
ISBN 10: 1616899980
Pages: 224
Publication Date: 22 July 2021
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Keith Granet, a leading expert on the business of design, is the founder of Granet and Associates, a management consulting and licensing agency; Studio Designer, a digital platform for the interior design industry; and the Leaders of Design Council, an organization of design professionals focused on community and mentorship. Granet lives with his husband and their two sons in Los Angeles.

Reviews for The Business of Design: Balancing Creativity and Profitability

A decade ago, The Business of Design proved to be a revelation for most and something of a sensation for folks in-the-know in our craft. Cut to today, with its landscape of lightning-quick changes, this comprehensive work has become an essential for anyone endeavoring to build their practice. With its masterful arguement for a solid foundation, effective marketing and PR, and savvy project management and product development, The Business of Design should reside right next to you at all times. Either that, or you may not have one...a business, that is! - Cindy Allen, editor in chief, Interior Design?,