The Business Book

Name: The Business Book
Price: 55 AUD
Availability: PreOrder
ISBN: 9780241696071

Big Ideas Simply Explained

DK

$55

Hardback

Forthcoming
Pre-Order now

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English

Dorling Kindersley
08 April 2026

Economics & Business; Business & management

Series: Big Ideas Simply Explained

Summary
Details

DK's best-selling guide to the \""big ideas\"" of business - now fully revised and updated

How can you create a successful brand? What makes a great business leader? Why do some firms fail while others prosper?

Explaining the key ideas in the field of business in a clear and simple way, The Business Book answers these questions and more besides, and is the perfect introduction to the subject. Untangling knotty concepts and shedding light on abstract theories, entries unpack each complex idea with a combination of easy-to-follow explanations, innovative graphics, and intriguing quotes.

The Business Book is a plain-speaking visual guide to the most important principles within the field, from competition-based theory and critical-path analysis to market-mapping and the MABA matrix, demystifying the work of seminal business thinkers from Bruce Tuckman and his \""five stages\"" for team organization to Michael Porter and his \""five forces\"" model.

Fully revised and updated with eight pages of brand-new content, including entries on disruptors and external shocks (such as the Covid-19 pandemic) and models of \""hybrid\"" working, The Business Book is an inspiring and comprehensive introduction to a truly fascinating and ever-relevant subject.

By: DK
Imprint: Dorling Kindersley
Country of Publication: United Kingdom
Dimensions: Height: 239mm, Width: 198mm,
ISBN: 9780241696071
ISBN 10: 0241696070
Series: Big Ideas Simply Explained
Pages: 360
Publication Date: 08 April 2026
Recommended Age: From 14 years
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Hardback
Publisher's Status: Forthcoming