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The Big Time

How the 1970s Transformed Sports in America

Michael MacCambridge

$70.95

Hardback

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English
Grand Central Publishing
27 December 2023
"""Indispensable history."" -Sally Jenkins, bestselling author of The Right Call

Every decade brings change, but as Michael MacCambridge chronicles in THE BIG TIME, no decade in American sports history featured such convulsive cultural shifts as the 1970s. So many things happened during the decade-the move of sports into prime-time television, the beginning of athletes' gaining a sense of autonomy for their own careers, integration becoming-at least within sports-more of the rule than the exception, and the social revolution that brought females more decisively into sports, as athletes, coaches, executives, and spectators.

More than politicians, musicians or actors, the decade in America was defined by its most exemplary athletes. The sweeping changes in the decade could be seen in the collective experience of Billie Jean King and Muhammad Ali, Henry Aaron and Julius Erving, Kareem Abdul-Jabbar and Joe Greene, Jack Nicklaus and Chris Evert, among others, who redefined the role of athletes and athletics in American culture. The Seventies witnessed the emergence of spectator sports as an ever-expanding mainstream phenomenon, as well as dramatic changes in the way athletes were paid, portrayed, and packaged.

In tracing the epic narrative of how American sports was transformed in the Seventies, a larger story emerges: of how America itself changed, and how spectator sports moved decisively on a trajectory toward what it has become today, the last truly ""big tent"" in American culture."

By:  
Imprint:   Grand Central Publishing
Country of Publication:   United States
Dimensions:   Height: 232mm,  Width: 158mm,  Spine: 42mm
Weight:   740g
ISBN:   9781538706695
ISBN 10:   1538706695
Pages:   496
Publication Date:  
Audience:   General/trade ,  College/higher education ,  Professional and scholarly ,  ELT Advanced ,  Primary
Format:   Hardback
Publisher's Status:   Active

Michael MacCambridge is an author, journalist and TV commentator, whose books have included the acclaimed America's Game: The Epic Story of How Pro Football Captured A Nation and Chuck Noll: His Life's Work. For eight years a columnist and critic at the Austin American-Statesman, MacCambridge was later a contributor to A New Literary History of America, and his work has appeared in the New York Times, the Wall Street Journal, the Washington Post, Sports Illustrated, and GQ. The father of two children, Miles and Ella, he lives in Austin.

Reviews for The Big Time: How the 1970s Transformed Sports in America

"""Many books promise to reveal 'how Washington really works.' THE BIG BREAK actually does--by zooming in not on the principals--the politicians and talking heads--but instead on the worker bees: the staffers who make our capital work each day, a hard-to-decipher mix of craven opportunists and the true believers who are sometimes one and the same. [It] can only be understood through the eyes of Ben Terris, one of the most principled and perceptive reporters in Washington, who masterfully guides us through the destabilizing decade that followed the first Black presidency.""--Wesley Lowery, Pulitzer Prize winning journalist and author of American Whitelash: A Changing Nation and The Cost of Progress"


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