Nicholas Carr is the author of Does IT Matter? The former executive editor of the Harvard Business Review, he has written for The New York Times, the Financial Times, Wired and other publications. Author blog: www.roughtype.com
Carr stimulates, provokes and entertains superbly. -- Information Age The Big Switch is thought-provoking and an enjoyable read, and the history of American electricity that makes up the first half of the book is riveting stuff. -- New York Post Exceedingly good. -- TechWorld Mr. Carr's provocations are destined to influence CEOs and the boards and investors that support them as companies grapple with the constant change of the digital age. -- Wall Street Journal The best read so far about the significance of the shift to cloud computing. -- Financial Times Future Shock for the Web-apps era...Compulsively readable-for nontechies, too-as it compellingly weaves together news stories, anecdotes, and data. -- Fast Company