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The Battle for Sky

The Murdochs, Disney, Comcast and the Future of Entertainment

Christopher Williams



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Bloomsbury Business
02 May 2019
Entrepreneurship; Ownership & organisation of enterprises; Media, information & communication industries
From perilous early years through clashes with the BBC and BT, not to mention the News Corporation bid for full control that failed in the wake of 2010's phone hacking scandal, there has been no shortage of drama in Sky's history - nor in its likely future. In 2018, the organization was the target of bids from two true titans of the global media industry - Disney and Comcast - with a dramatic bidding war waged for ultimate ownership. Throw in an industry already shaken by the arrival of newer media players such as Netflix, the declining circulation of Murdoch newspapers such as The Sun and The Times, as well as the UK government's scrutiny of the Murdoch family's influence on UK media, and the scene was set for a major corporate battle of a size rarely seen on the global business stage.

But how exactly did Comcast win in the battle for shareholder votes? How will the Murdoch empire fare when the dust finally settles? And what does it mean now for the future of entertainment in a streaming, downloadable and digital world?

Featuring interviews with key individuals and stakeholders from around the world, The Battle for Sky offers a timely and intriguing glimpse into the workings of media empires, and a gripping account of one of the largest corporate battles in recent years.
By:   Christopher Williams
Imprint:   Bloomsbury Business
Country of Publication:   United Kingdom
Dimensions:   Height: 234mm,  Width: 156mm, 
Weight:   582g
ISBN:   9781472964908
ISBN 10:   147296490X
Pages:   272
Publication Date:   02 May 2019
Audience:   General/trade ,  ELT Advanced
Format:   Hardback
Publisher's Status:   Active

Christopher Williams is The Telegraph's Deputy Business Editor, with a focus on M&A, business politics and the media industry, a role he's filled for the past seven years. Prior to that, he has covered tech, media and telecoms for a number of publications (including in California) - notably freelance projects for the Sunday Times, The Economist and the Guardian. Born and raised in Sheffield, he is based in London.

Reviews for The Battle for Sky: The Murdochs, Disney, Comcast and the Future of Entertainment

In addition to never-heard-before details about the epic entertainment melee, the book also decodes Sky's DNA and maps out what it, and its new parent Comcast, must to do make the expensive deal worth every pence. - Michelle Caffrey, Philadelphia Business Journal

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