The Author's Toolkit

Mastering the Art of Author Visibility

Deborah Kevin, Hanne Broter

$35.95

Paperback

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English

Highlander Enterprises
18 June 2025

Press & journalism; Publishing industry

What if writing your book was just the beginning of your author journey?

You've poured your heart into the manuscript, hit ""publish,"" and... now what? Visibility doesn't magically appear. In today's crowded marketplace, even the best books need a smart, strategic author behind them-one who knows how to show up, stand out, and stay connected.

The Author's Toolkit: Mastering the Art of Author Visibility is your go-to guide for building a long-term platform that doesn't burn you out or make you cringe. Inside, seven experts in branding, marketing, publicity, and publishing come together to demystify what it really takes to grow your reach and revenue-without losing your voice.

Whether you're launching your debut or breathing new life into a backlist, this book will help you:

✔ Craft a brand that feels like you

✔ Build and maintain a reader-focused website

✔ Use social media without selling your soul

✔ Leverage interviews and speaking gigs

✔ Create a press kit that gets you booked

✔ Master the art of email newsletters

✔ Stay visible beyond launch day

This isn't about doing everything. It's about doing the right things-strategically, sustainably, and with heart.

Your book deserves to be read. Let's make sure the world knows it exists.

Contributions by: Cheri D. Andrews, Esq.; Sandra Beatty; Hanne Broter; Jill Celeste, MA; Deborah Kevin, MA; Jennifer Nichols; Suzanne Tregenza

Cover design or artwork by: Hanne Broter
Edited by: Deborah Kevin
Imprint: Highlander Enterprises
Dimensions: Height: 229mm, Width: 152mm, Spine: 11mm
Weight: 308g
ISBN: 9781956442588
ISBN 10: 1956442588
Pages: 166
Publication Date: 18 June 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

Deborah Kevin is the founder of Highlander Press, host of the STORYTELLHER podcast, and an unapologetic disruptor of the status quo. A proud alum of Stanford University's Creative Writing Program (novel emphasis) and holder of a master's degree in publishing from Western Colorado University, Debby combines literary craft with publishing savvy. She formerly served as an editor for Little Patuxent Review, and her graduate projects included the UnMasked Anthology and a republishing of Bram Stoker's The Jewel of Seven Stars.An adventurer at heart, Debby has trekked the Camino de Santiago and loves exploring the world with her family. A magic believer, French Press coffee enthusiast, and master of irreverent humor, she's passionate about elevating women's voices, challenging outdated systems, and helping changemakers share the stories that shape a better world. Hanne Brøter is a graphic designer, visual branding expert, and teacher of graphic design. Her passion is helping entrepreneurs create and maintain a visual look of their businesses that reflects their brand message in a unique and authentic way. She works with entrepreneurs through her business Your Brand Vision and through Broter School of Design, where she teaches graphic design to non-designers who wants to leverage the power of correct graphic design in their marketing.

Reviews for The Author's Toolkit: Mastering the Art of Author Visibility

Reading this felt like sitting down with a wise friend who gets what it means to be an author today. It's honest, strategic, and full of heart. It helps you to stop hiding, show up with confidence, and finally feel seen. Susan Friedmann, CSP, international bestselling author of Riches in Niches: How to Make it BIG in a Small Market The Author's Toolkit is a magic box of wonders. One by one, the tricks you need as a writer on the edge of publication are unveiled. With the varying styles of the contributing authors, the mystery of a successful book is peeled away, leaving you with concrete steps you can deploy to create your own success. No magic wand required. KC O'Connell, Writer. Reader. Dreamer. I'll be keeping The Author's Toolkit within arm's reach and recommending it to all my clients. This comprehensive guide shares essential knowledge that every author needs before embarking on their writing journey. It is jam-packed with easily actionable steps and brilliant examples-not just what to do, but when to do it Maggie Mills, ghostwriter and writing coach As someone who works directly with authors, often first-time self-publishing authors, I have no hesitation in recommending The Author's Toolkit to my clients and other connections. For those who struggle with marketing, there is plenty of advice that will help authors get the sales their book deserves. Catherine Williams, founder, Chapter One Book Design