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The Ask

For Business, For Philanthropy, For Everyday Living

Laura Fredricks



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John Wiley & Sons Inc
12 December 2017
Asking is more than a skill-it's a lifestyle The Ask is your personal manual for building the best, most fulfilling personal and professional life possible. Crafting the perfect ask can fund your new business, support your favorite charity, and get more quality time with your significant other-but it can do so much more than that. It can change your life. In learning how to ask for what you really want and deserve, you lose your fear of rejection and judgement. You create the greatest sense of self-worth that no one can give you, you give it to yourself when you ask. The critical moment is when you turn your skills inward and make the hardest asks, the ones you ask yourself. This book is designed to make you an Exceptional Asker, and in the process, give you the confidence and skills you need to achieve all your goals and realize your dreams. You'll learn how to prepare, what words to use, what to avoid, and how to follow up, and you'll purge the natural hesitancy that has been holding you back for so long.

Asking is about empowerment. It shows the world that what you want matters. It defines who you are, where you're going, and who will be by your side. This book provides over 175 sample asks, with clear actionable steps to help you claim your space in relationships, at work, and in the world.

Rewrite your own rulebook and find empowerment in asking Learn the simple five steps to craft the perfect ask Discover the secret of the ask - it's two sentences and a question Remove your Money Blockers and turn a bad ask into a win Conquer the hardest asks you'll ever make-the ones you ask yourself Mastering the art of the ask reconfigures your approach to life, and changes the way you tackle challenges and goals. The Ask gives you the skills-and the mindset-you need to accomplish anything you can dream.
By:   Laura Fredricks
Imprint:   John Wiley & Sons Inc
Country of Publication:   United States
Edition:   3rd Revised edition
Dimensions:   Height: 235mm,  Width: 155mm,  Spine: 23mm
Weight:   422g
ISBN:   9781119374497
ISBN 10:   1119374499
Pages:   240
Publication Date:   12 December 2017
Audience:   Professional and scholarly ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Preface xiii Introduction xxi PART I What Will THE ASK Do for You? 1 1 What Is THE ASK? 3 What Does Money Mean to You? 8 Money Is Opportunity 12 What Does Money Mean to the Person You Are Asking? 12 Do You Have Money Wellness? 16 Money Blockers 18 2 Why Should People Ask? 23 Top 10 Reasons Why You Should Ask 26 When Not to Ask 34 The Person You Want to Ask Is Going Through a Rough Time 34 You Are Not Ready or You Are Unsure of Your Ask 35 Your Ask Will Be Confusing 35 Asking Mantras That Will Serve You Well 36 The Quality of Your Life is Determined by the Quality Questions You Ask Yourself and Others 37 When You Ask for Money You Are Not Taking Something Away, You Are Giving an Opportunity 39 THE ASK Is a Conversation, Not a Confrontation 41 3 Why People Do Not Ask 43 The Top 15 Reasons Why People Do Not Ask 46 PART II How Should You Ask? 61 4 How to Be an Exceptional Asker 63 The 10 Essential Characteristics of an Exceptional Asker 65 Actions to Take before You Ask 73 Three Questions that Come before Any Ask 79 5 The 5-Step Foolproof Method for Any Ask 85 Know Exactly What You Want 88 Prepare the Conversation 90 Deliver with Confidence 92 Clarify What You Think You Heard 94 Plan Your Next Move at the Ask 98 THE ASK-It's Two Sentences and a Question 99 6 How to Keep Your Ask on Track 103 Was Your Ask Really an ASK? 105 Asking U-Turns 112 Asking Mistakes 120 Five Ways to Turn a Bad Ask into a Win 122 PART III What Can You Ask For? 133 7 THE ASK for Business-The Stories and the Lessons 135 Too Big to Learn 137 Pay Me What I'm Worth 143 8 THE ASK for Philanthropy-The Stories and the Lessons 151 So Close, Yet So Far 153 I Really Don't Know Anyone Who Could Support Us 159 9 THE ASK for Everyday Living-The Stories and The Lessons 165 Is This a Room, or Is This a Closet? 168 The Spender versus the Saver 171 10 The Hardest Asks You Will Ever Make 179 The Asks You Need to Make for Yourself 182 Laura's Story-The Hardest Asks I Have Ever Made 189 Conclusion 201 About the Author 205 Index 209

LAURA FREDRICKS, JD, is the founder and CEO of The ASK (c). An attorney-turned- philanthropic advisor, she created her own class of personal empowerment with The ASK (c) approach to philanthropy, business, and life. A world-renowned fundraiser, consultant, educator, and speaker, she is the bestselling author of five books, including Money Wellness: Is Money Making You $ick?, and Winning Words for Raising Money.

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