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The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

Frank Rose

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WW Norton & Co
05 March 2012
Society & Social Sciences; Media studies; Impact of science & technology on society; Ethical & social aspects of computing
Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate-as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.
By:   Frank Rose
Imprint:   WW Norton & Co
Country of Publication:   United States
Dimensions:   Height: 211mm,  Width: 140mm,  Spine: 25mm
Weight:   305g
ISBN:   9780393341256
ISBN 10:   0393341259
Pages:   368
Publication Date:   05 March 2012
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

As a contributing editor at Wired, Frank Rose has covered Sony's gamble on PlayStation 3 to the posthumous career of Philip K. Dick. His other books include West of Eden. Author website: www.frankrose.com Book website: www.artofimmersion.com Twitter: @frankrose

Reviews for The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

An intriguing snapshot of where media will continue to move in the near future-great for rabbit-hole spelunkers. -- Kirkus Reviews Like Marchall McLuhan's groundbreaking 1964 book, Understanding Media, this engrossing study ... is an essential read. -- Library Journal A highly readable, deeply engaging account of shifts in the entertainment industry that have paved the way for more expansive, immersive, interactive forms of fun. -- Henry Jenkins


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