The Art of Enterprise

The Timeless Principles of Entrepreneurial Conquest

Chokri Ben Dhaou

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English

Nawva
12 September 2025

Management: leadership & motivation; Ownership & organisation of enterprises

Business Philosophy""The Art of Enterprise"" transforms Sun Tzu's 2,500-year-old military strategies into a comprehensive framework for 21st-century entrepreneurial mastery.

This groundbreaking book reveals how ancient wisdom can create modern business excellence, teaching entrepreneurs to achieve victory not by defeating

competitors, but by creating such exceptional value that competition becomes irrelevant.

Four-Part FrameworkFOUNDATIONS:

Self-knowledge, market intelligence, authentic leadership

EXECUTION:

Speed advantage, decision mastery, systematic innovation

RESILIENCE:

Anti-fragile thinking, psychological mastery, sustainability

LEGACY:

Elegant scalability, succession planning, societal impact

Rich Case StudiesDeep analysis of Netflix, Tesla, Amazon, Airbnb, Salesforce, Apple, Microsoft - showing how today's most successful entrepreneurs apply timeless strategic principles.

Key Themes

Water-Like Adaptability:

Flow around obstacles Victory Without Battle:

Transcend competition through value creation Strategic Patience:

Balance urgency with long-term vision Ethical Leadership:

Entrepreneurship as service to humanity

Unique ValueUnlike superficial adaptations, offers profound integration of ancient wisdom with modern psychology, systems theory, and ethical business frameworks.

With complete toolkits: assessment frameworks, strategic models (RAPID, TRANSFORM, LEGACY), cultural transmission methods, and implementation guides.

What Makes It Distinctive✓ Timeless Foundation:

Principles transcending economic cycles

✓ Holistic Approach:

Complete startup-to-legacy journey

✓ Immediate Application:

Every concept includes implementation tools

✓ Contemporary Relevance:

Current examples making ancient wisdom actionable

✓ Ethical Focus:

Success through positive impact, not pure profit

Ultimate PromiseMaster entrepreneurial excellence by learning to:

Build companies creating lasting positive impact Lead with authentic authority that inspires excellence Navigate uncertainty with strategic wisdom Scale elegantly while maintaining integrity Create legacies transcending personal success

Essential reading for entrepreneurs seeking not just business success, but the art of creating value that elevates humanity.

Premium business literature positioned alongside Good to Great and Zero to One, distinguished by unique integration of ancient strategic wisdom with contemporary entrepreneurial excellence.

By: Chokri Ben Dhaou
Imprint: Nawva
Dimensions: Height: 216mm, Width: 140mm, Spine: 17mm
Weight: 381g
ISBN: 9782488616027
ISBN 10: 2488616028
Pages: 242
Publication Date: 12 September 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

CHOKRI BEN DHAOU is an engineer and serial entrepreneur with twenty years of experience co-founding statups across multiple countries. Currently CEO of hoomenta.com, he has lived the entrepreneurial journey from garage startup to international expansion. His unique perspective combines hands-on business experience and deep study of strategic philosophy, making him qualified to translate Sun Tzu's ancient wisdom for the modern entrepreneur.