The Art of Enterprise: Entrepreneurship in Design explores the form and nature of entrepreneurship in a range of creative disciplines. It explores the complex ecology of activities that enable design, entrepreneurship, and alternative methods of practice within a creative practice, and for the benefit and engagement of society.
The book is structured in four thematic sections: the Alpha Room, Beta Portal, Gamma Field, and Delta State. Within each section, the chapters address such topics as experience, mindset, activity, collaboration, and value. In that sense, The Art of Enterprise is composed of the way in which one experiences, thinks about, works, collaborates, and creates value in the mind, studio, prototype, and marketplace. It includes a curated selection of contemporary practices engaged in entrepreneurship around the world and interviews from leading entrepreneurs and design professionals capturing advice and inspiration.
With an open-ended set of activities, charts, worksheets, and discussion questions, The Art of Enterprise fosters entrepreneurial thinking in formative projects and practices for students, academics, and professionals.
By:
Nathan Richardson
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions:
Height: 229mm,
Width: 152mm,
Weight: 399g
ISBN: 9780367468316
ISBN 10: 036746831X
Pages: 276
Publication Date: 05 January 2022
Audience:
College/higher education
,
General/trade
,
Primary
,
ELT Advanced
Format: Hardback
Publisher's Status: Active
Part I: Alpha Room; 1. Art and Enterprise; 2. Perception, Cognition, and Imagination; 3. Curiosity, Creativity, and Constraint; 4. Aspiration, Expectation, and Emotion; 5. Value in the Art and Artist; Part II: Beta Portal; 6. Permeability, Chance, and Seeing-As-If; 7. Risk, Return, and Window Making; 8. Prototyping to Understand; 9. Collaborate and Communicate; 10. Co-Creation and Ephemeral Value; Part III: Gamma Field; 11. Context Matters: People, Place, and Time; 12. Discover, Learn, and Find Meaning; 13. Vision and Artistic Agency; 14. Cities, Clustering, and Commerce; 15. Creative Citizenship; Part IV: Delta State; 16. Non-Linear Growth and Layered Lifecycles; 17. Beauty in Learning and the Role of Fear; 18. The Composition of Skills; 19. Designing for Change; 20. Stories and the Impact of Innovation
Nathan Richardson teaches design, real estate, and entrepreneurship at the Oklahoma State University School of Architecture as an associate professor. He received a Master of Design Studies with Distinction from the Harvard University Graduate School of Design and is a licensed architect in Massachusetts and Oklahoma. The integration of design and entrepreneurship is central to his research and teaching. He was a 2013 recipient of the ACSA/AIAS New Faculty Teaching Award, has twice been named the Riata Fellow of the Year by the OSU School of Entrepreneurship, and received the Ferdinand Colloredo-Mansfeld Prize for Superior Achievement in Real Estate Studies at the GSD.
