Joseph Turow is Robert Lewis Shayon Professor of Communication and associate dean for graduate studies at the Annenberg School for Communication at the University of Pennsylvania and the author of several books.
Turow shows shopping today to be an exercise in unwitting self-revelation--and not only online. --Wall Street Journal Thoroughly researched and clearly presented with detailed evidence and fascinating peeks inside the retail industry. Much of this information is startling and even chilling, particularly when Turow shows how retail data-tracking can enable discrimination and societal stratification. --Publishers Weekly Revealing. . . . Most retailers . . . hope future generations will simply accept surveillance and tracking as part of the American shopping experience. Valuable reading for shoppers and retailers alike. --Kirkus Reviews A trenchant, timely, and troubling account of the data-mining, in-store tracking, and predictive analytics . . . retailers are using to gather information about shoppers. --Philadelphia Inquirer Turow is the best kind of trail guide for those who care about the widespread commercial, cultural, and political implications of these developments. Take heed. --Lee Rainie, Director, Pew Research Center's Internet & American Life Project, on The Daily You The store is a battleground for new contests over privacy and individual autonomy. This fact-filled book performs a genuine public service and should put every shopper on high alert. --Shoshana Zuboff, Harvard Business School Turow shines light on extremely provocative and important questions about the balance between personalization and privacy in the new, technology-fueled retail world. A great read for any retailer, brand marketer, or shopper. --Ethan Goodman, SVP, Shopper Experience, The Mars Agency A revelatory look at the new forms of surveillance in the seemingly mundane world of brick-and-mortar stores. We are indebted to Turow for teasing out the privacy implications of our everyday shopping experiences. --Ira Rubinstein, New York University School of Law Turow deftly triangulates an imminent retail future, for better or worse. The aisles have eyes indeed. But given consumer-empowering mobile technology, so will we. --Mike Boland, Chief Analyst, BIA/Kelsey