Lyndsey Simpson, CEO of 55/Redefined, is a driving force and powerful voice on one of the most urgent and under-debated topics of our time: widespread ageism in the workplace and an unrealistic expectation of retirement by the individual. Passionate about changing attitudes towards the over 50s in the workplace Lyndsey through her company 55/Redefined has worked with some of the world's biggest companies from AXA to Amazon through to Barclays and Diageo enabling them to develop a new age strategy for over 50s talent and consumers alike. She has been widely quoted in the business press for her mantra: ""if you haven't got an age strategy, you haven't got a growth strategy.""
Few things are as important now as how you age and what to do with those extra years that longer lives bring. This book will make you think hard about what you want to do and how to do it. Whatever your age you have more years ahead of you than past generations and need to age differently. Its time to join the age rebellion' - Professor Andrew Scott CBE, author of The Longevity Imperative and The 100 Year Life 'At 50, I feel more energised, more curious and more driven by purpose than at any other time - and The Age Rebellion explains exactly why ikigai has taught me that meaning deepens with age, and this book gives us the roadmap to design a future that matches that truth. It tears up the old rulebook on ""retirement"" and helps you plan for the extra 30 years modern life now offers. A brilliant guide for anyone ready to rewrite what comes next.' - Sam Smith, Founder of finnCap/Cavendish Financial and co-founder of SuperScalers, author of The Secret Sauce 'We've won the longevity lottery-yet we're still living by a life script written for much shorter lives. The Age Rebellion is a sharp, unsentimental wake-up call for anyone who suspects the problem isn't ageing, but outdated assumptions about it. With clarity, evidence, and just the right edge, this book exposes how early we sideline experience, ambition, and relevance-and why that's a colossal waste of human potential. This isn't about ageing gracefully or embracing retirement chic. It's about rewriting the rules for work, identity, and purpose across a 100-year life. Smart, timely, and quietly radical.' - Avivah-Wittenberg-Cox, CEO, 20-first and Host 4-Quarter Lives Podcast 'Essential and timely: we're likely to live longer than we think, The Age Rebellion is your essential guide to cracking the 100 year life.' - Eleanor Mills, Founder of Noon.org.uk and author of Times Bestseller Much More to Come The Age Rebellion is a roadmap for the New Longevity era. As we all live longer lives, how do we design a life that will have meaning and purpose? In this must read, Simpson reports on how individuals, businesses and society can create a new template for today and future generations that may live to 100! - Michael Clinton, Founder & CEO of ROAR forward and author of ROAR and Longevity Nation 'Attitudes towards careers and age pose a big problem for the progress of individuals, organisations and society. Lyndsey tackles the problem head on, sharing insights and expertise to drive much needed change. The Age Rebellion is an important read that changes the way people think about their career over the long term.' - Helen Tupper, author of The Squiggly Career ""Lyndsey Simpson is on a mission to redefine ageing as a privilege, a gift, an adventure to be embraced. Packed with insight and inspiration, practical tips and engaging stories, The Age Rebellion is a book to help anyone take midlife (and beyond!) by the scruff of the neck."" - Carl Honoré, author of Bolder: Making the Most of Our Longer Lives