LATEST DISCOUNTS & SALES: PROMOTIONS

Close Notification

Your cart does not contain any items

The Aesthetics of Nostalgia TV

Production Design and the Boomer Era

Alex Bevan (The University of Queensland, Australia)

$66.99

Paperback

Not in-store but you can order this
How long will it take?

QTY:

English
Bloomsbury Academic USA
20 August 2020
The Aesthetics of Nostalgia TV explores the aesthetic politics of nostalgia for 1950s and 60s America on contemporary television. Specifically, it looks at how nostalgic TV production design shapes and is shaped by larger historical discourses on gender and technological change, and America’s perceived decline as a global power. Alex Bevan argues that the aesthetics of nostalgic TV tell stories of their own about historical decline and progress, and the place of the baby boomer television suburb in American national memory. She contests theories on nostalgia that see it as stagnating, regressive, or a reversion to outdated gender and racial politics, and the technophobic longing for a bygone era; and, instead, argues nostalgia is an important form of historical memory and vehicle for negotiating periods of historical transition. The book addresses how and why the shows construct the boomer era as a placeholder for gender, racial, technological, and declensionist discourses of the present. The book uses Mad Men (AMC, 2007-2015), Ugly Betty (ABC, 2006-2010), Desperate Housewives (ABC, 2004-2012), and film remakes of 1950s and 60s family sitcoms as primary case studies.

By:  
Imprint:   Bloomsbury Academic USA
Country of Publication:   United States
Dimensions:   Height: 229mm,  Width: 152mm, 
Weight:   358g
ISBN:   9781501368097
ISBN 10:   1501368095
Pages:   264
Publication Date:  
Audience:   College/higher education ,  Primary
Format:   Paperback
Publisher's Status:   Active
Acknowledgements Preface Introduction: Touring the Mad Men Set Interventions in Production Studies Devising Authorship Deconstructing the “Text” Methodological Interventions Interventions in Memory Studies Quality Television and Identity Politics Chapter Breakdown Part I: Sets Chapter One: TV Suburbia and Remembering the Sitcom Set Introduction: The Nostalgia of Recycled Sets The Sitcom Studio Lot as Living Archive My Universal Studio Tour and Narrativizing Fantastic Space Conclusion: Industry Nostalgia and the Sitcom Home Chapter Two: Office Sets and Nostalgic Modernism in the TV Workplace Introduction: Differences at Work What the Modernist Office Set Says About Fantasies of Self and Home The Politics of Taste in Television Production Design’s Reinventions of Modernism “Bad Taste” and Gender Identity in the Corporate Modernist Set The Industry Background of Reinventing the Boomer Years Conclusion: Retro Modernism as Shorthand Part II: Props Chapter Three: Prop Talk: A Behind the Scenes Look Introduction: The Importance of Props Press About Props The Popular Legitimation of the Prop Industry and Digital Tensions When Props Become the Whole Story: Historical Time Travel Conclusion: Digital Era Prop Talk Chapter Four: Prop Stories: Media Props in Narrative Context Introduction: Props Tell Stories The Polaroid as Narrative Device The Home Movie as Historical Conduit The Nostalgic Anticipation of Digitality in Mad Men Old Media Props in Other Period Dramas Conclusion: The Privileges of Time Travel Part III: Costumes Chapter Five: Making, Renting, and Telling Histories Through Costume Introduction: Clothes Tell Stories Costume Design as Gender Historian Telling History By Disrobing From the Maker’s Perspective Other Examples of Television Fashion Doing Gender History Conclusion: When Words Fails, Costumes Do Not Chapter Six: Costume Countermemory: Marginalized Television Voices and Chicana Retro Introduction: Questioning Nostalgia’s Whiteness The Postwar “New Look” and Nostalgia TV Ugly Betty’s Aesthetic, Narrative, and Industrial Diaspora Clashing Vintage Patterns and “Bad” Taste The Western Costume Company and Costume Bricolage Bad Taste in Nostalgic Costume Design Conclusion: How Far We’ve Come? Conclusion: Nostalgic Failure When Nostalgia Goes Bad: The Playboy Club, Aquarius, and Pam Am Draper Fatigue Nostalgia in 3D Bibliography Index

Alex Bevan is a Lecturer in Digital Media at the School of Communication and Arts at the University of Queensland in Brisbane, Australia. Her articles have appeared in Cinema Journal, Adaptation and Television and New Media.

Reviews for The Aesthetics of Nostalgia TV: Production Design and the Boomer Era

Nostalgia, Alex Bevan demonstrates, is a material practice that brings the past into the present and vice versa, in ways that are complex, contradictory, and deeply political. The Aesthetics of Nostalgia TV takes us on a wide-ranging tour of the materiality of contemporary television and how particular practices evoke, remake, and comment upon the past, be it through the recycling of sets in Desperate Housewives, the modernist furniture of Ugly Betty, or the shape and style of ice cubes, flatware, and shirt-dresses in Mad Men. Expertly weaving together fashion, design, and architectural history with interviews of those who supply the below-the-line labor of television's production, set, and costume design, The Aesthetics of Nostalgia TV expands and reimagines the possibilities of television criticism. * Grant Bollmer, Assistant Professor of Media Studies, North Carolina State University, USA, and Honorary Associate, Department of Media and Communications, University of Sydney, Australia * With its attention to below the line creativity, intergenerational modalities and the unstable nostalgia that governs so many representations of baby boomer culture, this book travels down many productive paths. In so doing, it offers an exceptionally holistic account of US television. * Diane Negra, Professor of Film Studies and Screen Culture, University College Dublin, Ireland * Aesthetics of Nostalgia TV: Production Design and the Boomer Era is a marvelous accomplishment as a theoretical intervention making a powerful case for production design and art direction's pivotal role in contemporary television drama's aesthetic and story-telling practices. It is also a significant extension of production studies to the pivotal creative work of those involved in staging production through props, costuming, and architectural settings. Bevan usefully and artfully shows just how fruitful the exchange has been between architecture and production design with sets becoming less like theatrical spaces and more like real built environments as producers have turned to improvements in production design to provide compelling television. Part genre study of nostalgia TV and part case study of the central role played by production design and designers more generally, Bevan expertly weaves together the central role played not only by props, costumes and built sets but by the businesses and creative workers who work with these to the overall shape, power, cultural resonance, of television series production. * Tom O'Regan, Professor of Media and Cultural Studies, University of Queensland, Australia *


See Also