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The 30 Day MBA: Your Fast Track Guide to Business Success
— —
Colin Barrow
The 30 Day MBA: Your Fast Track Guide to Business Success by Colin Barrow at Abbey's Bookshop,

The 30 Day MBA: Your Fast Track Guide to Business Success

Colin Barrow


9780749482954

Kogan Page


Business & Economics;
Business studies: general;
Business strategy;
Management: leadership & motivation


Paperback

352 pages

$39.99
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If you want to accelerate your career development and transform your skillset, but without the price tag and two-year commitment of the MBA, this is the book for you. The 30 Day MBA covers the 12 core disciplines of business: accounting, finance, marketing, organizational behaviour, business history, business law, economics, entrepreneurship, ethics and social responsibility, operations management, research and analysis and strategy. It provides the tools and techniques you need to seize business opportunities and implement strategies successfully. Complex concepts are explained in simple and practical terms, helping you to apply high level concepts to the real-life world of business.

The 30 Day MBA also contains insightful case studies from leading organizations including IKEA, Cisco, Cobra Beer, Heinz, Shell, Hotel Chocolat and Chilango, to help keep you right up-to-the-minute with current trends and inspire you to explore new concepts. This book equips you with essential hard knowledge, but also helps you understand how business and current thinking is shifting in today's turbulent global markets, and broadens your mind with the knowledge and confidence to excel in a competitive career.

By:   Colin Barrow
Imprint:   Kogan Page
Country of Publication:   United Kingdom
Edition:   5th Revised edition
Dimensions:   Height: 235mm,  Width: 155mm,  Spine: 18mm
Weight:   535g
ISBN:   9780749482954
ISBN 10:   0749482958
Pages:   352
Publication Date:   January 2019
Audience:   College/higher education ,  Professional and scholarly ,  Primary ,  Undergraduate
Format:   Paperback
Publisher's Status:   Unspecified

Colin Barrow is the former Head of the Enterprise Group and current Visiting Fellow at Cranfield University. His career spanning nearly 40 years, he has lectured, researched and collaborated with colleagues in business schools in the UK, America, Australia, the Far East and throughout Europe. He is also the author of The Business Plan Workbook and Financial Management for the Small Business (both published by Kogan Page).

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