The 20-Mule-Team Brigade

Pacific Coast Borax Company, Peter Newell

$38.95 $32.99

Paperback

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English

Anson Street Press
29 March 2025

History of the Americas; Advertising

Summary
Details

""The 20-Mule-Team Brigade: Being a story in jingles of the good works and adventures of the famous 'Twenty-Mule-Team'"" offers a fascinating glimpse into the history of advertising in the American West. Published by the Pacific Coast Borax Co., this unique collection presents the story of the iconic 20-mule team through memorable jingles and verses.

Explore the captivating world of early 20th-century marketing as it promoted borax and the legendary teams that hauled it across the harsh landscapes. This book provides a valuable historical perspective on advertising techniques, the cultural impact of the ""20-mule-team,"" and the pioneering spirit of the American West. A testament to enduring brand recognition, this collection captures a bygone era when jingles and vivid imagery shaped consumer perception. A must-read for anyone interested in the history of business, advertising, and the lore of the American West.

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.

This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.

Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

By: Pacific Coast Borax Company, Peter Newell
Imprint: Anson Street Press
Dimensions: Height: 234mm, Width: 156mm, Spine: 2mm
Weight: 59g
ISBN: 9781023583701
ISBN 10: 1023583704
Pages: 32
Publication Date: 29 March 2025
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

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The 20-Mule-Team Brigade

Pacific Coast Borax Company, Peter Newell

$38.95 $32.99

Paperback

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