So refreshing to get an inside look and advice from someone who has actually 'been there, done that.' This book reflects Jonathan's simple, straight-forward approach written in plain, easy-to-understand language. He has taken a very complex subject and somehow made it an interesting and easy read. Great advice for all business owners! Axel Rasmussen - Founder, NSi Industries Jonathan leverages his vast experience as an investment banker to clearly and simply describe the sale process in a conversational manner. The examples used and the flow of the book make it easy to comprehend for any business owner, irrespective of their experience in the transaction space. The $100 Million Exit has something in it for anyone looking to buy or sell a business. Seth A Gordon - Business Owner/CEO and Author of Broken Handoff