That Will Never Work: The Birth of Netflix by the first CEO and co-founder Marc Randolph

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Marc Randolph

That Will Never Work

The Birth of Netflix by the first CEO and co-founder Marc Randolph

Marc Randolph

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QTY:

English

Endeavour
31 August 2021

Autobiography: business & industry; Business strategy

'Engaging and insightful.' Reed Hastings, CEO of Netflix

'Charming,

fascinating and very funny. Marc

Randolph demystifies the world of Silicon Valley start-ups, and makes

you laugh a lot along the way.' Decca Aitkenhead, The Sunday Times

'A charming first-person account of the early days

of one of the most successful tech start-ups ever.' The Washington Post

Once

upon a time, brick-and-mortar video stores were king. Late fees were

ubiquitous, video-streaming unheard of, and

DVD adoption

seemed as imminent as flying cars. These were the widely accepted

laws of the land in 1997 when Marc Randolph had an idea.

It was a

simple thought - leveraging the internet to rent movies - and was just

one of many more proposals, like personalised baseball bats, that Randolph would pitch to his business

partner, Reed Hastings. But Hastings was intrigued, and the pair - with Hastings as the primary investor and Randolph as the CEO - founded a company.

Now

with over 150 million subscribers, Netflix's triumph feels inevitable

but the twenty-first century's most disruptive start-up began with few

believers and calamity at every turn. Marc

Randolph's transformational journey exemplifies how anyone with grit and determination can change the world - even with an idea

that many think will never work.

What emerges, however, isn't

just the inside story of one of the world's most iconic companies. Full

of counter-intuitive concepts and written in binge-worthy prose, it

answers some of our most fundamental questions about taking that leap of

faith in life: How do you begin? How do you weather

disappointment and failure? What is success?

From idea generation to team building to knowing when to let go, THAT WILL NEVER WORK is one of the

most dramatic and insightful entrepreneurial stories of our time.

By: Marc Randolph
Imprint: Endeavour
Country of Publication: United Kingdom
Dimensions: Height: 196mm, Width: 126mm, Spine: 26mm
Weight: 224g
ISBN: 9781913068219
ISBN 10: 1913068218
Pages: 320
Publication Date: 31 August 2021
Audience: General/trade , College/higher education , Professional and scholarly , ELT Advanced , Primary
Format: Paperback
Publisher's Status: Active

Marc Randolph is a veteran Silicon Valley entrepreneur, advisor and investor. Marc was co-founder of Netflix, serving as their founding CEO, as the executive producer of their website, and as a member of their board of directors. Although best known for starting Netflix, Marc's career as an entrepreneur spans more than four decades. He's founded or co-founded more than half a dozen other successful start-ups, mentored rising entrepreneurs including the co-founders of Looker Data which was sold to Google for $2.6 billion and invested in numerous successful tech ventures. He is a frequent speaker at industry events, works extensively with young entrepreneur programmes, sits on the board of the environmental advocacy group 1% for the Planet, and chairs the National Outdoor Leadership School's Board of Trustees. Marc is the host of podcast 'That Will Never Work', which was launched in January 2021 and is designed to help budding entrepreneurs. Website: marcrandolph.com

Reviews for That Will Never Work: The Birth of Netflix by the first CEO and co-founder Marc Randolph

Marc Randolph will demystify the world of Silicon Valley start-ups and make you laugh a lot. - Sunday Times A charming first-person account of the early days. - Wall Street Journal Engaging and insightful - current CEO of Netflix An engaging read that will engross any would-be entrepreneur - Washington Post Pick up the book guys. I have a funny feeling it will bring you value - author of NYT bestseller Crushing It A fantastic example of how the creative process requires a balance of power and humility - bestselling author of Presence An entertaining chronicle of creativity, luck and unflagging perseverance - Kirkus A fantastic book for anyone who wants to know how Netflix came to be. But it's also inspirational for anyone who wants to start a company. - CNN