A new wave of creativity is transforming Thailand. Thainess captures the country’s cultural vanguard—artists, designers, chefs, and tastemakers driving a national renaissance. With 40 profiles and striking visuals, the book reveals how “soft power” has become Thailand’s most dynamic export. Framed by an introductory essay and preface, Thainess offers an insider’s perspective on a culture where heritage and innovation meet, positioning Thailand as a creative force with global relevance.
By:
Paul Rojanathara Imprint: gestalten Country of Publication: Germany Dimensions:
Height: 292mm,
Width: 225mm,
Spine: 23mm
ISBN:9783967042122 ISBN 10: 396704212X Pages: 288 Publication Date:05 March 2026 Audience:
General/trade
,
ELT Advanced
Format:Hardback Publisher's Status: Active
PAUL ROJANATHARA is a cultural strategist and creative director known for his work on soft power, emerging trends, and story-telling. He is best known for the documentary Influencers and has been featured in Forbes, Fast Company, and HuffPost.