Television in the Streaming Era

The Global Shift

Jean Chalaby (City University London)

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Hardback

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English

Cambridge University Press
06 April 2023

International business; Media, information & communication industries

Series: Development Trajectories in Global Value Chains

This ground-breaking study explores transformations in the TV industry under the impact of globalizing forces and digital technologies. Chalaby investigates the making of a digital value chain and the distinct value-adding segments which form the new video ecosystem. He provides a full account of the industry's global shift from the development of TV formats and transnational networks to the emergence of tech giants and streaming platforms. The author takes a deep dive into the infrastructure (communication satellites, subsea cable networks, data centres) and technology (cloud computing, machine learning and artificial intelligence) underpinning this ecosystem through the prism of global value chain theory. The book combines empirical data garnered over 20 years of researching the industry and offers unique insights from television and tech executives.

By: Jean Chalaby (City University London)
Imprint: Cambridge University Press
Country of Publication: United Kingdom
Dimensions: Height: 236mm, Width: 159mm, Spine: 18mm
Weight: 500g
ISBN: 9781009199315
ISBN 10: 1009199315
Series: Development Trajectories in Global Value Chains
Pages: 244
Publication Date: 06 April 2023
Audience: General/trade , ELT Advanced
Format: Hardback
Publisher's Status: Active

Introduction; 1. Global communication and the GVC framework; 2. The making of a digital GVC; 3. The rise of networks; 4. The rise of platforms;. 5. Technology designed for scale; 6. Infrastructure built at scale; 7. Content production; 8. Media delivery; 9. Digital disruption, firm behaviour and industry structure; 10. The transnational media firm; 11. Formulating GVC-oriented policies; Conclusion.

Jean K. Chalaby was born in Geneva and studied at the University of Lausanne before undertaking his Ph.D. at the London School of Economics. He joined the Department of Sociology at City, University of London, in 2000, where he is currently Professor of International Communication. He is the author of several books and multiple articles published in world-leading journals of media and communication.

Reviews for Television in the Streaming Era: The Global Shift

'A fascinating application of global value chain theory to the global TV industry that analyses how an industry once dominated by fully integrated broadcasting companies is now vertically disintegrated, globalised and increasingly dominated by tech firms and streaming platforms. A valuable contribution to both the of the television industry and to global value chain theory.' John Humphrey, Honorary Visiting Professor, University of Sussex Business School 'Impressively researched and convincingly argued, this pioneering study by Jean Chalaby offers fresh perspectives on the global shift in television entertainment, triggered by the streaming phenomenon. Essential reading for students and researchers in global media studies.' Daya K. Thussu, Professor of International Communication, Hong Kong Baptist University, and author of International Communication: Continuity and Change 'Jean Chalaby is among the foremost analysts of communication in the world. This volume finds him at the peak of his powers, providing readers with an outstanding vision of television today-and tomorrow. A tour de force.' Toby Miller, Stuart Hall Professor of Cultural Studies, Universidad Autonoma Metropolitana, Mexico