Television and the Political Image: A Study of the Impact of Television on the 1959 General Election

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Joseph Trenaman Denis McQuail, MA, PhD, DipPSA,

Television and the Political Image

A Study of the Impact of Television on the 1959 General Election

Joseph Trenaman, Denis McQuail, MA, PhD, DipPSA,

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English

Routledge
04 June 2025

TV & society; Elections & referenda

Series: Routledge Library Editions: Broadcasting

Was the 1959 UK General Election the first television election? Could television be used to create a Party ‘image’? Television and the Political Image (1961) provides answers to both these questions. It surveys two constituencies, interviewing the same cross-section of electors before and after the election campaign, and analyses and compares the campaigns as conducted by television, radio, the Press, and through the work of the local Parties. Various effects of the political barrage are measured and attributed to their sources; such effects include changes in voting intention during the course of the election campaign, changes in attitudes to Parties and their leaders, and changes in what the voter knows of the parties’ policies.

By: Joseph Trenaman, Denis McQuail, MA, PhD, DipPSA
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
ISBN: 9781032602820
ISBN 10: 1032602821
Series: Routledge Library Editions: Broadcasting
Pages: 294
Publication Date: 04 June 2025
Audience: Adult education , Tertiary & Higher Education
Format: Paperback
Publisher's Status: Forthcoming

Joseph Trenaman and Denis McQuail