Telecom Service Rollouts

Rajoo Nagar

$106.95 $95.92

Paperback

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English

McGraw-Hill Inc.,US
10 June 2002

Postal & telecommunications industries; Communications engineering & telecommunications

In this volume, the companies who have successfully rolled out telecom services report on what they did and why. Key features include: a post mortem of the crash year; business plans behind profitable service rollouts; discussion of how partnership can help or hinder; managing capital throughout the funding cycle; and go-to-market strategies. This book is aimed at: carriers and service providers who will be offering broadband services in the next 24 months; Integrated Access Developers (IADs); gateway and switch manufacturers; and MTU (Multi Tenant Units) building owners.

By: Rajoo Nagar
Imprint: McGraw-Hill Inc.,US
Country of Publication: United States
Dimensions: Height: 226mm, Width: 152mm, Spine: 20mm
Weight: 408g
ISBN: 9780071391122
ISBN 10: 0071391126
Pages: 288
Publication Date: 10 June 2002
Audience: General/trade , Professional and scholarly , Undergraduate
Format: Paperback
Publisher's Status: Active

Preface Acknowledgments PART ONE: THE YEAR OF THE CRASH: A POSTMORTEM OF THE TELECOM CRISIS Chapter 1: We Built It and Nobody Came Chapter 2: From Bust Practices to Best Practices PART TWO: BACK TO THE FUTURE: STRATEGIES FOR SURVIVAL Chapter 3: Building a Defensible Business Chapter 4: Profitable Market Entry Strategies Chapter 5: Building an Effective Service Strategy Chapter 6: Partnerships--Effectively Working the Value Chain Chapter 7: Preparing to Launch Your Service Chapter 8: Marketing Communications--Maximizing Your Marketing Dollars PART THREE: THE NEXT GENERATION--NOT BEING LEFT WITH STRANDED CAPITAL Chapter 9: What Truly New Services and When? Chapter 10: Market Forecasts Bibliography Index

Ragoo Nagar (Santa Clara, CA) is Director of Product Marketing for TollBridge Technologies, A leading supplier of broadband access equipment. Before joining TollBridge, she was an 8-year veteran of Hewlett-Packard's networking division and Founder/President of PowerTel, a Sun Microsystems startup developing middleware for next-generation voice services.

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Telecom Service Rollouts

Rajoo Nagar

$106.95 $95.92

Paperback

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