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Technology Readiness and Infrastructure

Ruth A Hobgood

$54.95   $46.74

Paperback

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English
Mehta Publishers
22 September 2023
The purpose of this qualitative descriptive study was to explore how innovation, organization, and environmental factors influence executive management to adopt big data for strategic decision-making in an electric utility in the southwestern United States. This study was guided by the intention to adopt big data conceptual framework, which considered big

data as a foundational concept instead of technology. Three research questions were explored to uncover the influencing factors of big data adoption: How do executive managers describe the influence of ( I) innovation factors, (2) organization factors, and (3) environmental factors on adopting big data forstrategic decision-making? The sample included 14 executive management in the electric utility industry. Data collection included individual semi-structured interviews and

two focus groups. Thematic analysis and descriptive coding were used to analyzethe collected data. Five significant themes were found to influence the adoption of big data: cost factors, business strategy, organizational culture, uncertainty/risk, and customers/relationshi

By:  
Imprint:   Mehta Publishers
Dimensions:   Height: 229mm,  Width: 152mm,  Spine: 11mm
Weight:   290g
ISBN:   9784621588574
ISBN 10:   4621588575
Pages:   212
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

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