Dr. Patichat Jaipong * DBA at GlobalNxt University, Malaysia * Master of Science in Management at Assumption University, Thailand * BBA in Economics at Assumption University, Thailand * Editorial Member of Advance Knowledge for Executives (ISSN 2822-0323, Online) * Assistant of Guest Editor (Special Issue: Cybersecurity & Metaverse), International Journal of Computing Sciences Research (The Philippines) * A researcher in collaboration with professors in Malaysia, Indonesia, and Thailand. *An invited reviewer for the IGI Global Scientific Publishing, USA (Scopus Indexing Books; 30 Reviews) Web of Science Researcher ID: KZT-9804-2024 Research Interests: Marketing, Management, and Strategies