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Talk Radio's America: How an Industry Took Over a Political Party That Took Over the United States

Brian Rosenwald

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Hardback

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Harvard Uni.Press Academi
15 September 2019
History; History of the Americas; Political structure & processes; Political parties; Media, information & communication industries
The cocreator of the Washington Post's Made by History blog reveals how the rise of conservative talk radio gave us a Republican Party incapable of governing and paved the way for Donald Trump.

America's long road to the Trump presidency began on August 1, 1988, when, desperate for content to save AM radio, top media executives stumbled on a new format that would turn the political world upside down. They little imagined that in the coming years their brainchild would polarize the country and make it nearly impossible to govern. Rush Limbaugh, an enormously talented former disc jockey-opinionated, brash, and unapologetically conservative-pioneered a pathbreaking infotainment program that captured the hearts of an audience no media executive knew existed. Limbaugh's listeners yearned for a champion to punch back against those maligning their values. Within a decade, this format would grow from fifty-nine stations to over one thousand, keeping millions of Americans company as they commuted, worked, and shouted back at their radios. The concept pioneered by Limbaugh was quickly copied by cable news and digital media.

Radio hosts form a deep bond with their audience, which gives them enormous political power. Unlike elected representatives, however, they must entertain their audience or watch their ratings fall. Talk radio boosted the Republican agenda in the 1990s, but two decades later, escalation in the battle for the airwaves pushed hosts toward ever more conservative, outrageous, and hyperbolic content.

Donald Trump borrowed conservative radio hosts' playbook and gave Republican base voters the kind of pugnacious candidate they had been demanding for decades. By 2016, a political force no one intended to create had completely transformed American politics.
By:   Brian Rosenwald
Imprint:   Harvard Uni.Press Academi
Country of Publication:   United States
Dimensions:   Height: 235mm,  Width: 156mm, 
ISBN:   9780674185012
ISBN 10:   0674185013
Pages:   304
Publication Date:   15 September 2019
Audience:   Professional and scholarly ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active

Brian Rosenwald is Coeditor-in-Chief of Made by History, a daily Washington Post history section, and a historical consultant for the Slate podcast Whistlestop. He has written for the Washington Post, CNN.com, Politico, and The Week, among others, and has discussed contemporary politics on CNN, NPR, and Sirius/XM POTUS. Rosenwald is Senior Fellow at the Robert A. Fox Leadership Program at the University of Pennsylvania.

Reviews for Talk Radio's America: How an Industry Took Over a Political Party That Took Over the United States

[Rosenwald] argues that the profit motive radicalized talk radio and with it the Republican Party...Because conflict and scaremongering drove ratings and ratings drove profits, the more extreme the hosts became, the more listeners they gained, and the more money they made. As they amassed power and influence, the hosts could demand fealty from the politicians they were discussing every day.-- (09/26/2019) A brisk, well-researched history of the rise and transformation of talk radio...A vigorous analysis of contemporary politics.--Kirkus Reviews (07/01/2019) An informative account of talk radio and its impact on politics and policymaking.--Glenn C. Altshuler Pittsburgh Post-Gazette (09/13/2019) At long last, Brian Rosenwald has filled a scholarly vacuum by offering a cogent, well-researched, and entertaining explanation of how Donald Trump was elected president. The conventional wisdom that Trump won by swinging 80,000 voters in Pennsylvania, Wisconsin, and Michigan might be factually accurate, but is too simplistic. Instead, Rosenwald proves that the outcome of the 2016 election was three decades in the making, made possible by the emergence of a candidate perfectly suited to capitalize on an environment created by the titans of talk radio. This is the book that provides proper context for the greatest election upset in modern American history.--Michael Smerconish, Sirius XM and CNN host Before there were social media echo chambers, before there was Fox News, there was Rush Limbaugh and his kin. Brian Rosenwald has told the definitive story of how a squad of outrageous, rule-breaking right-wing radio hosts set the Republican Party agenda and then overtook the party itself. Scholarly and yet eminently readable, this book is indispensable for understanding the world conservative media wrought.--David Greenberg, Rutgers University Important and groundbreaking...Expertly shows how disparate strands in the American political landscape converged in the late 1980s to help make talk radio the potent political force it would become...A must-read for anybody hoping to understand how Trump captured the Republican presidential nomination.--Washington Examiner (08/19/2019) Rejecting claims that the medium acted as a Republican puppet, [Rosenwald] describes a curious relationship between the Grand Old Party and talk radio hosts, one that has had seriously deleterious consequences for American political life.--Financial Times (10/07/2019) Upending conventional wisdom, Brian Rosenwald's deeply researched book offers an incisive account of how conservative talk radio transformed American politics, altering the relationships between Congressional leaders and rank-and-file members, between activists and the party establishment, and between the demands of entertainment and the process of policymaking.--Bruce J. Schulman, Boston University The rise of conservative talk radio has changed American politics and American life, and Brian Rosenwald tells a careful and comprehensive story of its rise and its mushrooming influence. From Rush Limbaugh's humble beginnings to the election of Donald Trump, Talk Radio's America shows through careful research and subtle argument how talk radio moved well beyond entertainment and grievance to change the role and makeup of mainstream media, the kinds of stories Americans consume, and the pliable nature of truth. A superb guide to one of the most potent forces in modern political history.--John Dickerson, 60 Minutes correspondent Moving the discussion of contemporary conservative media out of the realm of shadowy conspiracy theory and into the sunlight of deeply researched historical investigation, Brian Rosenwald shows how right-wing talk radio moved from the margins to the mainstream and warped American politics in the process. This book will be of vital interest to anyone concerned about restoring the quality of American democratic debate.--Joseph Crespino, author of Atticus Finch: The Biography--Harper Lee, Her Father, and the Making of an American Icon


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