PERHAPS A GIFT VOUCHER FOR MUM?: MOTHER'S DAY

Close Notification

Your cart does not contain any items

Taken for Granted

The Remarkable Power of the Unremarkable

Eviatar Zerubavel

$34.99

Hardback

Not in-store but you can order this
How long will it take?

QTY:

English
Princeton University Pres
02 July 2018
How the words we use-and don't use-reinforce dominant cultural norms Why is the term openly gay so widely used but openly straight is not? What are the unspoken assumptions behind terms like male nurse, working mom, and white trash ? Offering a revealing and provocative look at the word choices we make every day without even realizing it, Taken for Granted exposes the subtly encoded ways we talk about race, gender, sexual orientation, religion, social status, and more.

In this engaging and insightful book, Eviatar Zerubavel describes how the words we use - such as when we mark the best female basketball player but leave her male counterpart unmarked-provide telling clues about the things many of us take for granted. By marking women's history or Black History Month, we are also reinforcing the apparent normality of the history of white men. When we mark something as being special or somehow noticeable, that which goes unmarked-such as maleness, whiteness, straightness, and able-bodiedness-is assumed to be ordinary by default. Zerubavel shows how this tacit normalizing of certain identities, practices, and ideas helps to maintain their cultural dominance-including the power to dictate what others take for granted.

A little book about a very big idea, Taken for Granted draws our attention to what we implicitly assume to be normal-and in the process unsettles the very notion of normality.

By:  
Imprint:   Princeton University Pres
Country of Publication:   United States
Dimensions:   Height: 216mm,  Width: 140mm, 
Weight:   340g
ISBN:   9780691177366
ISBN 10:   0691177368
Pages:   160
Publication Date:  
Audience:   General/trade ,  Professional and scholarly ,  ELT Advanced ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Preface ix 1 The Marked and the Unmarked 1 2 Semiotic Asymmetry 10 Semiotic Weight 12 Tacit Assumptions and Cognitive Defaults 14 The Common and the Exceptional 18 3 Social Variations on a Theme 21 Marking Traditions 21 Marking Conventions 24 Situational Variability 26 Marking Battles 28 4 The Politics of Normality 32 Normality and Deviance 35 The Shape of Normality 40 Normalizing and Othering 44 Representativeness 50 Neutrality and Invisibility 52 Self-Evidence and Cognitive Hegemony 58 5 Semiotic Subversion 60 Marking the Unmarked 60 The Politics of Foregrounding 63 Academic Foregrounding 68 Artistic Foregrounding 74 Comic Foregrounding 78 Backgrounding 85 6 Language and Cultural Change 92 Notes 99 Bibliography 113 Author Index 133 Subject Index 137

Eviatar Zerubavel is Board of Governors and Distinguished Professor of Sociology at Rutgers University. His many books include Social Mindscapes: An Invitation to Cognitive Sociology, The Elephant in the Room: Silence and Denial in Everyday Life, and Ancestors and Relatives: Genealogy, Identity, and Community. He lives in East Brunswick, New Jersey.

Reviews for Taken for Granted: The Remarkable Power of the Unremarkable

Original, engaging, and very readable. Taken for Granted links semiotics, social theory, and contemporary issues with great facility, yielding wonderful insights. --Ari Adut, author of Reign of Appearances: The Misery and Splendor of the Public Sphere An interesting and remarkable read. Zerubavel offers a prism through which to see our world differently, and a theoretical provocation that calls for further debate. --Iddo Tavory, author of Summoned: Identification and Religious Life in a Jewish Neighborhood One of Eviatar Zerubavel's remarkable gifts is his ability to see things about the way we human beings behave and think that we are for the most part unaware of. Another of his remarkable gifts is the ability to convey what he can see with that finely tuned vision of his in a way that becomes instantly clear to us. That is a rare combination, and it is in full force throughout this new gift to us. His mind turns with a special grace and skill to things left out even though obvious to the core, things unseen even though there in plain sight, things that dominate the scene without being noticed, and, in this case, words and phrases that organize our arrangements of reality without our knowing so. What we humans learn of the shape of the world is not simply a product of what our sensory organs tell us but what the screens we peer through from the social order allow us to experience. A special mind is at work in these pages. --Kai Erikson, professor emeritus of sociology and American studies, Yale University I dare Americans to read this revelatory book, and hope they will. For Eviatar Zerubavel shows us how we think and speak. We consider some things simply unremarkable, comfortably normal. But others are remarkable, uncomfortably abnormal. Often dangerously, we act on these assumptions. Lucidly, without any guilt-tripping, this leading thinker enables us to live together--with greater justice and understanding. --Catharine R. Stimpson, New York University [Taken for Granted is] a forceful work, requiring us to acknowledge our biases and how they are articulated -- whether we realize the implications of what we're saying, or not.---Grace Parazzoli, Sante Fe New Mexican


See Also