Michael Starks is an associate of the Programme in Comparative Media Law and Policy at Oxford University. From 2002 to 2004 he managed the UK Digital TV Project, working for the UK Government to plan the nation's switchover strategy. Earlier he directed much of the BBC's work on digital television and was the founder Chairman of the UK Digital TV Group.
"""The book provides an interesting and different history of Digital Television, and if you want to know why and how the decisions were made, it deserves a place on your bookshelf.""- Jim Slater, Image Technology Magazine Michael Starks brilliantly describes the complex mix of Government and industry responses to technological change which have led to the digital switchover process in the UK. No-one is in chargeA"" of the programme, but it happens collaboratively anyway.' - Barry Cox, Chairman of Digital UK ""Michael Starks (1962) played a leading role in orchestrating the UK switch-over from analogue to digital television services... This is a clearly expressed, meticulous analysis of the whole process."" - Mick Le Moignan, Once a Caian"