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Switching to Digital Television

UK Public Policy and the Market

Michael Starks (Founding editor of International Journal of Digital Television, 2010–13)

$58.95

Paperback

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English
Intellect Books
30 September 2007
Sometime in the next four years, in a move that is bound to anger consumers and endanger the careers of politicians, the United Kingdom plans to turn off its analog, terrestrial television and switch fully to digital TV. Switching to Digital Television argues that, in order for the initiative to succeed, public policymakers need to carefully consider competitive market forces and collaborate with the broadcasting industry. This authoritative study of the government policy behind the switchover also draws on the United Kingdom’s experience as a basis for comparative analysis of the United States, Japan, and western European nations, all of which will face similar questions in coming years. “The book provides an interesting and ‘different’ history of Digital Television, and if you want to know why and how the decisions were made, it deserves a place on your bookshelf.”– Jim Slater, Image Technology Magazine “Michael Starks brilliantly describes the complex mix of Government and industry responses to technological change which have led to the digital switchover process in the UK.”—Barry Cox, Chairman of Digital UK  

By:  
Imprint:   Intellect Books
Country of Publication:   United Kingdom
Dimensions:   Height: 229mm,  Width: 172mm,  Spine: 14mm
Weight:   426g
ISBN:   9781841501727
ISBN 10:   1841501727
Pages:   256
Publication Date:  
Audience:   General/trade ,  ELT Advanced
Format:   Paperback
Publisher's Status:   Active

Michael Starks is an associate of the Programme in Comparative Media Law and Policy at Oxford University. From 2002 to 2004 he managed the UK Digital TV Project, working for the UK Government to plan the nation's switchover strategy. Earlier he directed much of the BBC's work on digital television and was the founder Chairman of the UK Digital TV Group.

Reviews for Switching to Digital Television: UK Public Policy and the Market

"""The book provides an interesting and different history of Digital Television, and if you want to know why and how the decisions were made, it deserves a place on your bookshelf.""- Jim Slater, Image Technology Magazine Michael Starks brilliantly describes the complex mix of Government and industry responses to technological change which have led to the digital switchover process in the UK. No-one is in chargeA"" of the programme, but it happens collaboratively anyway.' - Barry Cox, Chairman of Digital UK ""Michael Starks (1962) played a leading role in orchestrating the UK switch-over from analogue to digital television services... This is a clearly expressed, meticulous analysis of the whole process."" - Mick Le Moignan, Once a Caian"


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