Swiftynomics

Name: Swiftynomics
Price: 44.95 AUD
Availability: OutOfStock
ISBN: 9780520403116

How Women Mastermind and Redefine Our Economy

Misty L. Heggeness

$44.95

Hardback

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English

University of California Press
21 March 2026

Popular culture; Feminism & feminist theory; Economic history

A feminist romp through pop culture that illuminates how women impact and shape the economy.

Taylor Swift and Beyoncé aren't just pop megastars. They are working women, whose astounding accomplishments defy patriarchal norms. And while not all women can be Rihanna or Dolly Parton or Reese Witherspoon, their successes help us understand the central role of everyday women in today's economy.

Swiftynomics assesses the complex economic lives of American women. Drawing insights from pathbreakers like Taylor Swift, Misty Heggeness digs into the data revealing women's hidden contributions and aspirations—the unexamined value they create by following their own ambitions. She confronts misconceptions about the roles women play in today's economy by highlighting the abundance of productive activity occurring in their daily lives and acknowledging the barriers they still face.

Lighthearted but substantive, Swiftynomics explores critical reforms like paying caregivers for work on behalf of their families and collecting statistical documentation of gendered labor that currently goes unrecognized. Heggeness also offers advice for women so they can thrive in an economy that was not built for them.

By: Misty L. Heggeness
Imprint: University of California Press
Country of Publication: United States
Dimensions: Height: 229mm, Width: 152mm,
ISBN: 9780520403116
ISBN 10: 0520403118
Pages: 256
Publication Date: 21 March 2026
Audience: College/higher education , Further / Higher Education
Format: Hardback
Publisher's Status: Active

Misty L. Heggeness is co-director of the Kansas Population Center, Associate Professor of Economics and Public Affairs at the University of Kansas, and former Principal Economist and Senior Advisor at the US Census Bureau. She is also creator of The Care Board, a dashboard of economic statistics built by and for caregivers that brings their economic contributions into the fold.

Reviews for Swiftynomics: How Women Mastermind and Redefine Our Economy

""Astute debut . . . both digestible and entertaining. Readers will appreciate this smart fusion of cultural analysis and feminist economics.” * Publishers Weekly * ""In Swiftynomics, economist Misty L. Heggeness makes a simple but quietly radical point: you cannot understand the modern economy—or the future of work—without understanding what is happening in women’s economic lives."" * Inc.com *