Dr. Reason Masengu is a Senior Lecturer in the Department of Business Management at Middle East College, Muscat, Oman. He has more than seven years of experience in the Higher Education sector and specializes in marketing. He holds a PhD in Business Management, a Master of Commerce in Marketing Strategy, and a Bachelor of Technology with Honours in International Marketing. Divaries Cosmas Jaravaza (PhD) is an accomplished business and marketing researcher with over twenty Scopus indexed publications. He has over three decades of higher education experience and is a leading accounting educator.