Sustainability and the Rural Enterprise Economy: Economic, Environmental and Social Transformation

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Susanne Gretzinger Birgit Leick

Sustainability and the Rural Enterprise Economy

Economic, Environmental and Social Transformation

Susanne Gretzinger, Birgit Leick, Teemu Makkonen

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English

Routledge
10 September 2025

Development studies; Economics of industrial organisation; Environmental economics; Research & development management; Human geography

Series: Routledge Advances in Regional Economics, Science and Policy

Enterprises in rural regions must now act in a globalized world and face global challenges, such as climate change, resource scarcities and social inequalities or the sustainability preferences of consumers. Rural start-up enterprises often strive to contribute to the solutions of global-scale problems, for example, the issues expressed by the United Nation´s Sustainable Development Goals, and for getting skilled labor into urban regions in order to make rural regions appealing to young people again. This book explores the management of sustainability issues in the context of the rural enterprise economy.

It sheds light on these challenges and opportunities by linking the rural enterprise economy and sustainability management. It provides practical evidence about how rural enterprises and rural entrepreneurs can handle sustainability requirements and contribute to sustainability transformations in terms of economic, environmental and social stability. In addition to its practical relevance, the motivation of the book is first and foremost to develop a common understanding of the necessary key terminology and core concepts in a still largely underexplored, yet rapidly expanding research field and contribute to theory development by employing a multidisciplinary approach. It offers state-of-the-art cases from various countries to question and approach unresolved research questions related to sustainability issues and the management of sustainability, which are both a requirement and an opportunity for entrepreneurs and enterprises in a rural context.

The book primarily targets scholars and researchers in economics and business research, entrepreneurship, innovation, regional planning, economic geography and sustainability management. It is also aimed at practitioners committed to enterprise development or entrepreneurship in rural regions and elsewhere, and policymakers and policy actors at different levels.

Edited by: Susanne Gretzinger, Birgit Leick, Teemu Makkonen
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 590g
ISBN: 9781032491103
ISBN 10: 1032491108
Series: Routledge Advances in Regional Economics, Science and Policy
Pages: 230
Publication Date: 10 September 2025
Audience: College/higher education , Primary
Format: Hardback
Publisher's Status: Active

Susanne Gretzinger is an Associate Professor of BtoB Marketing and Regional Development in the Department of Business and Sustainability, University of Southern Denmark, Sønderborg, Denmark. Birgit Leick is a Professor of innovation and entrepreneurship in the Department of Business and IT, School of Business, University of South-Eastern Norway, Bø, Norway. Teemu Makkonen is a Professor of regional studies and economic geographer at the Karelian Institute, University of Eastern Finland, Joensuu, Finland.