Supermarket Retailing in Africa

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Felix Adamu Nandonde (Sokoine University of Agriculture, Tanzania) John L. Stanton (St Joseph's University, USA)

Supermarket Retailing in Africa

Felix Adamu Nandonde (Sokoine University of Agriculture, Tanzania), John L. Stanton (St Joseph's University, USA)

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English

Routledge
25 September 2023

Regional studies; Ethnic studies; Microeconomics; Distributive industries

Series: Routledge Contemporary Africa

This book surveys the landscape of supermarket retailing in Africa, showing how this expanding part of the retail sector is changing consumerism on the continent.

Drawing on research covering retail formats, consumer behaviour, strategies, operation research, ICT, relationship marketing, and market linkage, the book investigates the many factors impacting the growth of supermarkets in Africa. The contributors employ theories, concepts, and methods in order to help us to understand changing consumer behaviour, the strategies used by suppliers to access supermarkets, the role of service suppliers in the growth of the sector, and ultimately how supermarkets can assist in making the market linkage between producers and consumers in Africa. The chapters provide a comprehensive exploration of modern retail, discussing its growth and future, identifying consumer preferences, as well as suggesting solutions to the challenges that retailers and suppliers on the continent face in developing the sector.

This book will be of interest to scholars and students of the retail sector and retail management in Africa.

Edited by: Felix Adamu Nandonde (Sokoine University of Agriculture Tanzania), John L. Stanton (St Joseph's University, USA)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 453g
ISBN: 9781032221489
ISBN 10: 1032221488
Series: Routledge Contemporary Africa
Pages: 200
Publication Date: 25 September 2023
Audience: College/higher education , Primary
Format: Paperback
Publisher's Status: Active

Felix Adamu Nandonde is a Lecturer in Marketing at the Sokoine University of Agriculture, Morogoro, Tanzania. John L. Stanton is a Professor in Food Marketing at Saint Joseph’s University, Philadelphia, USA.