Supermarket Retailing in Africa

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Felix Adamu Nandonde (Sokoine University of Agriculture, Tanzania) John L. Stanton (St Joseph's University, USA)

Supermarket Retailing in Africa

Felix Adamu Nandonde (Sokoine University of Agriculture, Tanzania), John L. Stanton (St Joseph's University, USA)

$284

Hardback

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English

Routledge
25 March 2022

International business; Retail sector

Series: Routledge Contemporary Africa

This book surveys the landscape of supermarket retailing in Africa, showing how this expanding part of the retail sector is changing consumerism on the continent.

Drawing on research covering retail formats, consumer behaviour, strategies, operation research, ICT, relationship marketing, and market linkage, the book investigates the many factors impacting the growth of supermarkets in Africa. The contributors employ theories, concepts, and methods in order to help us to understand changing consumer behaviour, the strategies used by suppliers to access supermarkets, the role of service suppliers in the growth of the sector, and ultimately how supermarkets can assist in making the market linkage between producers and consumers in Africa. The chapters provide a comprehensive exploration of modern retail, discussing its growth and future, identifying consumer preferences, as well as suggesting solutions to the challenges that retailers and suppliers on the continent face in developing the sector.

This book will be of interest to scholars and students of the retail sector and retail management in Africa.

Edited by: Felix Adamu Nandonde (Sokoine University of Agriculture Tanzania), John L. Stanton (St Joseph's University, USA)
Imprint: Routledge
Country of Publication: United Kingdom
Dimensions: Height: 234mm, Width: 156mm,
Weight: 480g
ISBN: 9780367408350
ISBN 10: 036740835X
Series: Routledge Contemporary Africa
Pages: 200
Publication Date: 25 March 2022
Audience: College/higher education , Primary , A / AS level
Format: Hardback
Publisher's Status: Active

Felix Adamu Nandonde is a Lecturer in Marketing at the Sokoine University of Agriculture, Morogoro, Tanzania. John L. Stanton is a Professor in Food Marketing at Saint Joseph’s University, Philadelphia, USA.

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Supermarket Retailing in Africa

Felix Adamu Nandonde (Sokoine University of Agriculture, Tanzania), John L. Stanton (St Joseph's University, USA)

$284

Hardback

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