Superhuman Innovation

Transforming Business with Artificial Intelligence

Chris Duffey

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English

Kogan Page Ltd
03 March 2019

Business strategy; Business innovation

Series: Kogan Page Inspire

DISTINGUISHED FAVOURITE: Independent Press Award 2020 - Business General Category WINNER: CES 2020 Gary's Book Club Top Technology Book of the Year

Artificial Intelligence (AI) is the new electricity of our times. It is revolutionizing industries the world over, and changing how we fundamentally view and understand work. Superhuman Innovation argues that AI will supercharge the workforce and the world of work, can be harnessed to deliver powerful change to how companies innovate and gain competitive advantage. It is a practical guide to how AI and Machine Learning are impacting not only how businesses, brands, and agencies innovate, but also what they innovate: products, services and content.

In a world of product and pricing parity, the delivery of superior service experience has become the new marketing, and the new real competitive edge. With AI companies can harness the power of data, personalization and on-demand availability, at the touch of an intelligent button. Superhuman Innovation discusses how AI will serve the superstar innovators of tomorrow, by enabling them to see deeper insights and set sail for higher goals. It unearths a powerful five-pronged model which describes how AI enables innovation through the offerings of Speed (facilitating work processes), Understanding (revealing and mastering deep insights), Performance (customization of delivery to customers), Experimentation (the iterative process of reinvention and feedback) and Results (tangible, measurable and optimizable results). The book is supported by varied and innovative case studies from a variety of industries.

By: Chris Duffey
Imprint: Kogan Page Ltd
Country of Publication: United Kingdom
Dimensions: Height: 220mm, Width: 140mm, Spine: 15mm
Weight: 350g
ISBN: 9780749483838
ISBN 10: 0749483830
Series: Kogan Page Inspire
Pages: 288
Publication Date: 03 March 2019
Audience: College/higher education , Professional and scholarly , Primary , Undergraduate
Format: Paperback
Publisher's Status: Active

Section - ONE: The AI foundation; Chapter - 01: Changing landscape – Customer behaviours and expectation; Chapter - 02: The digital transformation – From messaging to experiences; Chapter - 03: Infinite data – Driving better outcomes; Chapter - 04: Infrastructure – The need for a foundation; Section - TWO: The AI activation; Chapter - 05: Artificial intelligence – The what and why of the AI revolution; Chapter - 06: The SUPER framework – A superhuman strategy; Chapter - 07: Speed – Facilitating work processes; Chapter - 08: Understanding – Revealing and mastering deep insights; Chapter - 09: Performance – Measurement and optimization; Chapter - 10: Experimentation – Actionable curiosity; Chapter - 11: Results – Business transformation; Section - THREE: The AI future; Chapter - 12: Where to start; Chapter - 13: Security, privacy and ethics; Chapter - 14: Yesterday, tomorrow and today; Chapter - 15: Next-Gen creativity – Improving the human experience; Chapter - 16: The AI-infused future – Transforming the world

"Chris Duffey spearheads Adobe's Creative Cloud strategic development partnerships across the Creative enterprise space. His keynotes have received over 50+ million impressions and been reported around the world by Access Hollywood, Extra, Ok Magazine, Hello, People, Daily Mail and Euro News. Chris has been profiled by The Wall Street Journal, The Guardian, Inc., Adweek, Adage, Cheddar, The Mirror, The Drum, Campaign, CMO.com, New York Post, Business Insider and by Google, McKinsey and Wharton in their digital marketing book. Chris also serves on Rutgers University Data Advisory Board and The Board of Directors for ANA NY. Before Adobe, Chris was an Award-Winning Executive Creative Director, noted speaker, author and Artificial Intelligence & Mobile Technologist. He has been featured by Business Insider, and Yahoo as one of ""The industry's leaders on the top issues, challenges and opportunities in the fast-changing world of mobile marketing."" Chris has been a creative consultant with over 35 advertising agencies across the global holding companies: WPP, IPG, Havas, Omnicom, Publicis and MDC, having worked across every major industry vertical."

Reviews for Superhuman Innovation: Transforming Business with Artificial Intelligence

Fear artificial intelligence no longer! Chris Duffey and his virtual pal Aime unpack AI to make us feel confident and excited about these future-focused technologies. --Rob Rogers, Former CEO, Sudler WPP, New York This fast-paced book makes the point that the upside of AI outweighs any downside. Rather than supplanting humanity the tech will augment us - making people smarter, faster and more successful. The author beautifully makes the point by harnessing Aime - an AI system. This book serves as a down to earth guide into how business can benefit from AI right now. --Gordon Young, Editor-in-Chief and Co-founder, The Drum Many books talk about AI yet Chris takes it to another level using AI to co-write the book. The brilliance is the ability to dispel AI myths and highlight opportunities and limitations. AI is in use every day on our CMS platform and Chris perfectly summed it up that AI will make us more efficient in all our tasks. --Clancy Ryan, Vice President, Arc Publishing, The Washington Post Chris Duffey will allay any skeptic's concerns about AI through his comprehensive and positive discourse on the subject. Moreover, he provides a valuable and practical guide to businesses to leverage AI to empower people's lives. --Diana Naguib, Senior Vice President, MediaLink Amie and Chris provide a detailed roadmap of how AI can help to harness big data and improve lives across a broad spectrum of areas from hotels to health to make a smarter world and improve the human experience. Superhuman Innovation is SUPER insightful and a must read for anyone interested in understanding how AI can help unleash their creative potential. --Dr. Kimo Ah Yun, Acting Provost, Marquette University A must read for business leaders serious about cognitive transformation. Superhuman Innovation cuts through the noise and sensationalism around AI and provides a pragmatic view of how to apply this science today and pioneer a new future --Keith Pine, Chief Operating Officer, Organic Superhuman Innovation is forward thinking and captures the potential of AI in the future. It is clear from reading this that brands who are not adopting their business to support an AI future will be left behind. --Monson Tseng, Amazon Alexa If you're interested in creating growth and value for your start-up or multinational brand, Superhuman Innovation is a breakthrough blueprint for how to put your consumers first with human-centric AI. --Bonin Bough, Founder of Bonin Ventures, Former Chief Media & eCommerce Officer at Mondelez International Superhuman Innovation is a secret resource for smart people trying to grow their business. --Rachel Loui, Head of International Growth for Business & Industrial Markets, Google With all the clamor about AI - positive and negative - Chris Duffey provides a compelling blueprint for AI's applications and impact. Superhuman Innovation is a super intelligent take on the power AI puts in people's hand. --Tom Stein, Chairman and Chief Client Officer, Stein IAS, President, ANA Business Marketing NYC