Sun Tzu and the Art of Modern Warfare

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Mark R. McNeilly (Adjunct Professor of Marketing, Adjunct Professor of Marketing, Kenan-Flagler Business School, University of North Carolina, Chapel Hill)

Sun Tzu and the Art of Modern Warfare

Mark R. McNeilly (Adjunct Professor of Marketing, Adjunct Professor of Marketing, Kenan-Flagler Business School, University of North Carolina, Chapel Hill)

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English

Oxford University Press Inc
12 February 2015

History; Theory of warfare & military science

"Long acknowledged as a classic text on strategy, Sun Tzu's The Art of War has been admired by leaders as diverse as Mao Zedong and General Norman Schwartzkopf. However, having been written two thousand years ago, the book can be somewhat daunting to the modern reader.

Mark McNeilly, author of Sun Tzu and the Art of Business (OUP, 2011), which made Sun Tzu accessible to the business executive, has extracted the six concepts most applicable to modern warfare, making them easy to understand and apply to military situations. Drawing on a wealth of fascinating historical examples, McNeilly shows how these six principles might be used in wars of the future---both conventional wars and terrorist conflicts---and how they can provide insight into current affairs, such as the war on terrorism and China's increasingly important strategic and military role in the world. This updated edition reflects on all that has happened in the past ten years, including the wars in Iraq and Afghanistan, the challenge of Iran, the ""Arab Spring,"" and the continued rise of China. Each chapter includes brand new examples to explain important concepts in The Art of War.

Including the full text of The Art of War in the popular translation by Samuel Griffith, with cross-references to quotations used in the book, Sun Tzu and the Art of Modern Warfare unlocks these elusive secrets for anyone interested in strategy and warfare, whether they are professional soldiers, military history buffs, or business executives."

By: Mark R. McNeilly (Adjunct Professor of Marketing Adjunct Professor of Marketing Kenan-Flagler Business School University of North Carolina Chapel Hill)
Imprint: Oxford University Press Inc
Country of Publication: United States
Edition: Updated Edition
Dimensions: Height: 155mm, Width: 234mm, Spine: 23mm
Weight: 436g
ISBN: 9780199957859
ISBN 10: 0199957851
Pages: 328
Publication Date: 12 February 2015
Audience: General/trade , ELT Advanced
Format: Paperback
Publisher's Status: Active

"CONTENTS Introduction: The Relevance of Sun Tzu to Modern Warfare 1. Win All Without Fighting: Achieving the Objective Without Destroying It 2. Avoid Strength, Attack Weakness: Striking Where the Enemy Is Most Vulnerable 3. Deception and Foreknowledge: Winning the Information War 4. Speed and Preparation: Moving Swiftly to Overcome Resistance 5. Shaping the Enemy: Preparing the Battlefield 6. Character-based Leadership: Leading by Example 7. The ""Global War on Terror"" 8. Ancient Principles for Future Battlefields Notes Original Translation of The Art of War by Samuel B. Griffith Bibliography to Sun Tzu translation Index to Sun Tzu and the Art of Ancient and Modern Warfare"

Mark McNeilly has appeared as a guest speaker in the History Channel special on Sun Tzu's Art of War and has spoken at the US Air Force Air Command and Staff College on Sun Tzu's principles. Mark is also the author of Sun Tzu and the Art of Business: Six Strategic Principles for Managers. A Lecturer at the University of North Carolina-Chapel Hill and former business executive, Mark served as a reserve officer in the infantry and artillery in U.S. Army National Guard.

Reviews for Sun Tzu and the Art of Modern Warfare

The military writings of Sun Tzu have been evaluated and re-evaluated many times until they have become almost a cliche... One question rarely answered when applying them to their originally intended field of warfare is how to apply them usefully in the real world on an actual battlefield... This new work strives to correct that, applying Sun Tzu's writings to modern battles, including some very recent ones modern readers will find familiar. --Military Heritage The military writings of Sun Tzu have been evaluated and re-evaluated many times until they have become almost a cliche... One question rarely answered when applying them to their originally intended field of warfare is how to apply them usefully in the real world on an actual battlefield... This new work strives to correct that, applying Sun Tzu's writings to modern battles, including some very recent ones modern readers will find familiar. --Military Heritage